Jason Fairfield, Author at Oncor Solutions

The Balance of Creativity and Productivity

If you read Copyblogger for any length of time, you’ll notice a theme that comes up again and again — the balance of creative “arty stuff” with pragmatic productivity.

Creativity makes our content worth reading. Strategic implementation gets us where we want to go. Each depends on the other.

On Monday, Stefanie Flaxman talked about cultivating a Pomeranian state of mind to expand your creativity. (Read the post to find out why you actually do want to do this.)

And on Tuesday, she outlined a plan to use that Pomeranian creativity to actually make something that other people want …read more

21 JunFeatured

18 Essentials to Creating a Trust-Boosting Facebook Page

by Jason Fairfield0 Comments

By Neil Patel

Trust has always been important from a marketing perspective.

But in my opinion, it’s never been more important than it is today.

That’s because so many consumers have an underlying cynicism about brands and companies.

And why wouldn’t they be skeptical?

Marketing communications account for 70% of today’s spam complaints.

Just think of all the scam artists, false advertisements and deceptive advertising techniques people so frequently encounter.

Not to sound pessimistic, but modern consumers have a good reason to be suspicious.

As a marketer, you have to put your audience at ease.

And social media is a great way to do that.

Facebook in particular …read more

21 JunFeatured

Your Summer Reading List from the Copyblogger Editorial Team

by Jason Fairfield0 Comments

By Sonia Simone

I don’t believe in a “writing gene.”

Writing comes more easily to some folks, for sure. But those aren’t always the people who end up writing really well.

Writing is a skill that requires plenty of practice. But practice is always more effective when you’re working on the right things.

That’s when it’s time to seek out some good advice.

This week, we asked Copyblogger’s editorial team to share some of their favorite writing books. There’s a mix here — some books are about the art of writing, some about craft, and some about strategy.

Any of them will help …read more

20 JunFeatured