By Cheryl Tan
When my middle son was seven, he knocked it out of the park with the first video he created. Back when Rainbow Loom bracelets were hot, he put together a tutorial on how to make a certain type. Within three days, his video received 70,000 views. He also received quite a few nasty comments. He
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The post 3 Simple Keys to a Successful Video Strategy appeared first on Copyblogger.
By Neil Patel
It’s important for you to always try to improve your email marketing strategy.
The trends continue to change each year, and you need to adapt.
If you’re still sending out the same boring newsletter or promotional offer you used 5 years ago, it’s time for you to make some improvements and adjustments.
But where do you start?
You may want to try testing a couple of different templates or designs to see which one is the most effective.
A/B testing is not strictly for people who want to update their old email strategies.
It’s great for business owners and marketers who are actively …read more
By Sonia Simone
We talk a lot on Copyblogger about how to write content that’s more vivid, more memorable, more distinctive. But there’s always another side to that creative coin — the strategic side. Your content might be marvelously entertaining and engaging, but if it’s not placed in a strategic context, you’ve limited its power. Getting smarter about
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The post Blending Art with Strategy for Powerhouse Content appeared first on Copyblogger.
By Neil Patel
It’s always great news for a business when their subscriber list starts to grow.
The growing list of subscribers implies that people are interested in your company and you have the opportunity to increase your revenue.
But that’s not always the case.
People ask me all the time why their bottom line hasn’t improved as their subscriber rates increase.
It’s because they don’t have active subscribers.
How do you stay connected and make sure your customers are actively engaged with your content?
Take a step back, and assess your current opt-in process.
It may have some flaws.
Sure, you may see your number of subscribers …read more
By Sonia Simone
I love presentations. I love going to them and I love giving them. You have a defined amount of time, during which a bunch of people come together to listen to a message. Whether your presentation is online (a SlideShare, a webinar) or in the real world (a talk to a large or small audience),
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The post Use These 4 Copywriting Pillars to Craft Kickass Presentations appeared first on Copyblogger.