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03 JulFeatured

How to Create a Link-Building Strategy from Scratch

by Jason Fairfield0 Comments

By Neil Patel

Google examines roughly 200 different factors to determine page rank.

That’s a lot!

But what’s arguably the most important is backlinks.

Here’s a chart from Moz that shows how important links are:

Backlinks have been, and continue to remain, one of the top ranking factors, making them Google’s primary form of “currency.”

In March 2016, Google Search Quality Senior Strategist, Andrey Lipattsev went on record describing the two most important ranking factors.

According to Lipattsev,

it is content. And it’s links pointing to your site.

He didn’t specify which was more important, content or links.

But you …read more

03 JulFeatured

2017 Content Excellence Challenge: The July Prompts

by Jason Fairfield0 Comments

By Sonia Simone

2017 Content Excellence Challenge: July Prompts

Happy July! Here are the Copyblogger Content Excellence prompts for this month.

For those of you who haven’t joined us yet, each month in 2017 we’re providing a pair of prompts: one to make you more productive and one to improve your creativity or writing skill.

Feel free to try one prompt or both. You can join the fun anytime you like. And let us know about your experiences in the comments!

The July Creativity Prompt

Create two new types of content

Producing content, like any creative work, has its own set of rhythms.

At first, you have to work really hard to …read more

30 JunFeatured

How I Built 826 Backlinks to a Single Article in 8 Weeks

by Jason Fairfield0 Comments

By Neil Patel

No matter how much SEO evolves, backlinks remain the primary “currency” for Google when ranking websites.

In fact, a November 2016 study from First Page Sage found that backlinks are still the number one overall ranking factor in Google’s algorithm:

And I seriously doubt this will change any time soon.

Of course, there are other critical ranking factors, but building backlinks should still be your top priority.

When you break it all down, the more high quality, relevant backlinks you have pointing to your site, the better your rankings will be.

And that’s great and all, but how exactly do you …read more

29 JunFeatured

Practical Tips to Move You Toward Your Content Marketing Goals

by Jason Fairfield0 Comments

By Sonia Simone

Practical Tips to Move You Toward Your Content Marketing Goals

This week is all about good, old-fashioned pragmatism. It’s about the specific tactics you can use to start getting the results you’re looking for — sooner rather than later.

On Monday, Stefanie Flaxman gave us some suggestions on timing when you want to approach that busy influencer with your killer idea or humble request.

On Tuesday, Jerod Morris let us know about the launch of Sites, a new podcast that helps you build the website you need to reach your goals.

And on Wednesday, I outlined specific steps you can take to gain momentum when …read more

28 JunFeatured