Writers: An Opportunity to Get Copyblogger Certified

By Sonia Simone

This one is just for the professional writers in the audience.

You may have seen that we have a listing of recommended Copyblogger Certified Content Marketers. I’m going to tell you a bit about who those folks are and how they’re selected.

If you want to hire an excellent professional writer who understands content strategy, that’s where you look for one.

And if you’d like to join that group of recommended writers, this is how you can apply.

What’s in the program

Certification has three main components:

Education

The Certification program starts with a four-week online course taught by me and Brian Clark. It’s …read more      

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Today’s the Last Day to Get a Great Deal on Your New StudioPress Site

By Brian Clark

WordPress Made Fast and Easy

Heads up, today is the last day to get your first month free, plus no-charge migration of your existing WordPress site to a brand-new, easy-to-use StudioPress Site.

You’ve got until 5:00 p.m. Pacific Time today, April 28, 2017 to get the deal. Simply click this link and the incentives will be applied at checkout.

I’ve included the original post below for more information if you missed it. See you on the other side!

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It’s been less than three months since we launched StudioPress Sites, our new solution that combines the ease of an all-in-one website builder with …read more      

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Gear Up for a More Powerful Online Presence

By Sonia Simone

Gear Up for a More Powerful Online Presence

Hey there! Before we get rolling, remember that if you’ve been thinking about moving your site to StudioPress Sites, this is the time.

Because we love to make your life easy, we’ll move your existing WordPress site over for free. And because we love to let you try stuff without stress, we’ll also give you your first month for free. It’s a sweet deal, but it goes away tomorrow, Friday, April 28, 2017 at 5:00 p.m. Pacific U.S. Time.

If you’d like a cost-effective way to get a fast, great-looking WordPress site that you don’t have to endlessly mess …read more      

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Forget Millennials. 7 Reasons Why Baby Boomers Are the Ideal Target Market.

By Neil Patel

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There’s a lot of buzz about millennials today and how to market to them.

Marketers often tell you that to appeal to millennials, you need to get on Snapchat and other popular social channels.

You need to learn how to create a video that will go viral.

You need to make sure you’ve got enough of a balance of the ordinary and extraordinary in the messages you try to deliver.

You can’t forget to make remarks about making a real difference in the world.

While we, as marketers, can do all this and more, it can get exhausting!

Why are we crafting the majority …read more      

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Surviving the Social Web: 7 Things You Need to Know

By Sonia Simone

Oh, those idealistic good old days. Back when we truly believed that the global digital community would fact-check lies, make us smarter, and force our institutions to serve the greater good.

As the man said, “How’s that working out for us?”

It turns out that the social media utopia, like other utopias, didn’t end up as rosy as we’d hoped — mainly because it’s made of human beings.

But the social web is still an extraordinary tool. The ability to instantly communicate with thousands of people isn’t to be scoffed at — if you can do it without losing your …read more      

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