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22 FebFeatured

Sherlock Holmes and Mastery of the Craft of Writing

by Jason Fairfield0 Comments

By Robert Bruce

"Choose. Focus. Become an idiot." – Robert Bruce

Sherlock Holmes was the greatest Consulting Detective in the world.

Though merely a fiction — written over a century ago by Sir Arthur Conan Doyle — his methods of logical deduction are without equal.

Holmes’s mastery of his craft brought him to the fog-cloaked London doorsteps of the most powerful people of his time.

Correction: he was so good, those clients came to him.

They ran, desperate, to his Baker Street rooms, begging for his help, willing to pay any amount of money for his services.

What can Sherlock Holmes teach us about the craft of writing?

Everything.

I’ll let you find the wealth of …read more      

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21 FebFeatured

Two Vital Elements that Might Be Missing from Your Content (and Precisely Where to Add Them)

by Jason Fairfield0 Comments

By Kelly Exeter

"We all dream of making such an impact on people that they share our ideas far and wide." – Kelly Exeter

It’s taken you more than 10 hours to write a blog post.

You’ve researched the topic to the nth degree. You’ve edited it to within an inch of its life.

Now it’s time to get it out into the world!

You excitedly press Publish, and … even days later … crickets.

Heartbreaking, right?

We all like to think that the amount of effort we invest in creating a piece of content directly correlates to how deeply it resonates with readers. But, experience has repeatedly shown this is not the case.

So, what’s the deciding factor if it’s not effort?

Luck? Timing? Skill?

Yes, the factors …read more      

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20 FebFeatured

How to Build Trust and Enhance Your Influence with Content Marketing

by Jason Fairfield0 Comments

By Brian Clark

Know, like, trust.

At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content.

Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level of liking, and mission accomplished, right?

It’s as if awareness of a brand is enough to spark trust. And it’s true — we do tend to prefer brands that we know, even if there’s no true difference between one product and a generic one.

But when it …read more      

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17 FebFeatured

How to Improve Your Alexa Ranking in 30 Days or Less

by Jason Fairfield0 Comments

By Neil Patel

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Numbers don’t lie.

When it comes to the popularity and overall value of your business, it’s important to have a solid Alexa Ranking.

Why? It’s a common metric that potential business partners, investors, etc. will use to determine the state of your business.

They’ll use it to gauge your business’s health and whether it’s trending up or down.

The lower your Alexa Rank, the better, and vice versa.

This is why so many business owners agonize over their Alexa Rank and work tirelessly to improve it.

In this post, I’d like to discuss two key things.

First, I’d like to talk about the factors that Alexa assesses …read more      

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16 FebFeatured

A Guide to Meaningful Content that Resonates

by Jason Fairfield0 Comments

By Sonia Simone

A Guide to Meaningful Content that Resonates

Oh the drama!

No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you.

On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your content. And on the Copyblogger FM podcast, I talked about how some of the Super Bowl ads sparked more drama than they intended — with thoughts on what to do when your once-neutral message takes on a political charge.

On Tuesday, our friend Sean …read more      

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