How to Become a Marketer Who Thinks Strategically
By Neil Patel
One of the greatest challenges a new marketer will face is getting into, and staying in the right mindsight.
By its very nature, marketing is highly tactical. There are countless ways to engage your audience.
Unfortunately, most of the tactics tend to be done in a vacuum without any thought to strategy.
They’re reactionary, which can bring diminished results and less-than-desirable returns.
In the B2B space, only about a third of marketers actually have a documented strategy to drive their business forward.
That’s why more than half are struggling to create marketing campaigns that actually engage an audience and produce a substantial return. …read more
