By Neil Patel

Facebook advertising is just as powerful in 2017 as it’s ever been.

Perhaps even more so.

The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer’s playground.

When it comes to Facebook advertising, I could spout off a laundry list of done-to-death conventional techniques.

And most are still quite effective.

But what I want to do here is delve a little deeper and truly dissect Facebook.

I want you to understand its full potential.

Here are 15 advanced Facebook advertising techniques you probably didn’t know about but should most definitely experiment with.

1. Using “Pages to Watch”

Facebook has a pretty cool …read more      

By Sonia Simone

The post Taking the Day to Honor Dr. King appeared …read more      

By Neil Patel

2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016.

We saw a lot of brands jumping on the video bandwagon as Snapchat gained steam, Instagram unleashed live video, Twitter released video auto-play, and Facebook introduced video ads and, of course, native live streaming.

Live streaming has become one of the best ways to forge an authentic, one-on-one connection with customers. Brands are using live video to build a larger, stronger presence and reach audiences on the fly like never before.

As a professional, you can leverage live video to give …read more      

By Sonia Simone