The Simple 3-Step Process for Creating a Winning Content Marketing Strategy
By Brian Clark
Strategy … we all know what it means, right? Just for grins, let’s look at a simple definition:
A plan of action designed to achieve a major or overall aim.
Clear enough. So why would the majority of content marketers have no documented strategy, according to Content Marketing Institute? And by “documented,” I mean a plan that you literally write down.
This is what happens when you document your strategy, again according to CMI’s research:
- You’ll be far more likely to consider yourself effective at content marketing.
- You’ll feel significantly less challenged by every aspect of content marketing.
- You’ll generally consider yourself more effective …read more
