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Get It Done This Week (We Can Help)

This week is all about gettin’ it done.

Something about the end of the calendar year gives us the energy to finish off any pesky lingering tasks and move forward.

On Monday, the Members Only podcast walked us through the Hows and Whys of getting your Google Analytics in place. This is exactly the kind of task that makes me want to hide under the covers with a mug of tea, and by tea I mean scotch. Thank goodness we have smart women like Jessica Frick and Loryn Thompson standing by to help.

Jennifer Blanchard also dropped some ruthless practicality …read more

07 DecFeatured

Content Curation in an Age of Fake News, with Dave Pell

by Jason Fairfield0 Comments

By Brian Clark

It’s been almost two years since I started Further, my curated email newsletter about personal growth. And there’s no mistaking that the project was inspired by Dave Pell’s NextDraft.

Content curation is all about becoming a trusted editorial source that finds the best information within a certain topic from amongst the valueless clickbait and mediocre dross that overruns the web. Pell’s NextDraft takes on the daunting task of delivering “the day’s most fascinating news,” plus commentary that’s often better than the links themselves.

Even though Further is a side project for me, I’m an advocate for smart curation due to …read more

07 DecFeatured

How to Create a Content Marketing System That Runs on Autopilot

by Jason Fairfield0 Comments

By Neil Patel

I think we can all agree that content marketing is both practical and potent.

It’s the ultimate form of inbound marketing and makes total sense when you need to reach 21st century consumers.

I could even spout off a laundry list of stats that prove just how big of an impact content marketing can have.

There’s the insane volume of leads, minimal financial investment, increased audience engagement, high ROI, and so on.

But if there’s any area where content marketers run into trouble, it’s the inherently time-consuming nature of the process.

Creating epic content takes time and energy. And not everyone has the …read more

07 DecFeatured

3 Lesser-Known Copywriting Techniques that Keep Readers Glued to Your Content

by Jason Fairfield0 Comments

By Dustin Walker

Let me ask you this …

Roughly how many articles do you think you’ve read about writing better headlines, subheads, or even opening sentences, for that matter?

A ton of ’em, I bet. After all, smart marketers know those are all valuable lessons.

But here’s the thing:

Don’t assume that copywriting techniques can only improve your content by helping you grab people’s attention.

There’s a smorgasbord of content-writing tips that can be borrowed from sales copywriting that go beyond crafting headlines and subheads.

Here are three lesser-known copywriting tactics designed to not only …read more

06 DecFeatured

How the Bestselling Author of ‘The Blue Zones’ Dan Buettner Writes

by Jason Fairfield0 Comments

By Kelton Reid

The multiple New York Times bestselling author of The Blue Zones books and National Geographic Fellow, Dan Buettner, dropped by the show to talk about his world travels, life-saving longevity research, and some fantastic advice for writers.

The author is an internationally recognized explorer who discovered five places in the world — called Blue Zones — where humans live the longest and healthiest, and his 2005 National Geographic cover story “The Secrets of Living Longer” was a finalist for a National Magazine Award.

Based on his Blue Zones work, Dan founded a company of the same name to share “the world’s best …read more

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Get It Done This Week (We Can Help)

Content Curation in an Age of Fake News, with Dave Pell

How to Create a Content Marketing System That Runs on Autopilot

3 Lesser-Known Copywriting Techniques that Keep Readers Glued to Your Content

How the Bestselling Author of ‘The Blue Zones’ Dan Buettner Writes

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