Literary scholar, publishing consultant, and co-author of the critically acclaimed book The Bestseller Code, Jodie Archer dropped by to chat with me about her journey, the coming revolution in publishing, and the insecurities that all writers face.

Before earning her PhD from Stanford, Ms. Archer studied English at Cambridge, worked in both journalism and TV, and became an acquisitions editor for Penguin UK publishing.

While at Stanford, Jodie taught nonfiction and memoir writing, and researched both contemporary fiction and bestsellers. Upon completion of her doctoral work, she was recruited by Apple, where she was the lead in research on books.

Her book, The …read more