Why Podcast Advertising Works (and How to Get Started), with Glenn Rubenstein

By Jerod Morris & Jon Nastor

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Up until today, we’ve exhaustively covered the topic of podcast sponsorships and monetization. But each time we’ve covered it from only one perspective — the perspective we know as showrunners.

Today, we are talking to an absolute expert in podcast advertising.

In fact, our guest spent years selling podcast ads for TWiT. As the Director of Marketing, he ran strategy and implementation responsible for selling ad spots across 20+ podcasts with more than 70 million annual downloads and streams.

Our guest today is Glenn Rubenstein of Adopter Media, a full-service podcast advertising agency, and in this episode we discuss:

  • Why podcast advertising works
  • What you …read more      
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Leveraging Social Media to Build a Creative Brand

By Brian Gardner & Lauren Mancke

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On this week’s episode, we’re joined by Bill Kenney. His unyielding passion for design began at a young age, but has been developed and honed over his decade in the industry. As a business owner, Bill has developed both the design acumen and business knowledge necessary for success. He’s the co-founder and creative director of Focus Lab.

In this episode Brian Gardner, Lauren Mancke, and Bill Kenney discuss:

  • Bill Kenney’s path as a creative
  • Running a creative agency
  • The importance of team
  • Using Dribbble to build a creative following
  • Repurposing content across platforms
  • Complementing a service-based business with products
  • Finding your tribe

Listen to this Episode Now

The …read more      

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What the Porn Industry Can Teach Us About Running a Membership Site

By Sean Jackson

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This episode is an insightful look at how to thrive in a hyper-competitive online environment, with lessons from an unconventional industry …

Running a membership site can be difficult, especially if you are in a highly competitive space. And this appears to be especially true in online porn.

What once was a very lucrative business category has completely transformed into a low-margin business with numerous competitors. But even in this highly competitive space, there are tactics that some sites use to grow and thrive.

So how do they do it?

Jessica Frick and I take an analytical approach to the challenges faced in this …read more      

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What Are Interstitials, and Are They Hurting Your SEO?

By Neil Patel

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A lot of people seem to think SEO is dead.

People have been saying “SEO is dead” every since SEO started. But this time, could it be different?

Look at what’s happened recently. Google unleashed RankBrain, a machine learning algorithm shift. Keyword research seems to be going the way of the Model T. Artificial intelligence is overtaking the world of SEO.

And yet, SEO is not dead. But it is changing in dramatic ways.

In Google’s never-ending quest to provide its users with the best possible search results, it will be executing yet another algorithm update in the …read more      

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How to Serve Students Around the World: A Natural Educator’s Story

By Pamela Wilson

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Every so often you meet someone who seems like she’s a born teacher. Someone with the smarts, the organizational skills, and — let’s not forget, the patience — to teach.

Helena Denley is like that. In almost every aspect of her life she is in “teaching mode.” And her clients, students, and family all benefit from her gift.

To reach a wider audience with her educational efforts, Helena began using online teaching tools many years ago. They’ve permitted her to build a worldwide audience and maintain the flexibility she values in her life.

Helena’s story is this month’s Hero’s Journey feature. We’re tapping …read more      

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