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04 NovFeatured

The 5 Best Tools You Should Be Using to Market Your Local Business

by Jason Fairfield0 Comments

By Neil Patel

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Mobile devices and local searches go together like peanut butter and jelly.

If you’re a local business, guess what method people use to find you?

They’re looking for your business on their mobile devices. If you’re not aware of this or optimizing for it, you’re leaving money on the table.

Smartphones and tablets have made it easier than ever before for prospective customers to search for businesses in their areas and to find any pertinent information to influence their purchasing decisions.

In fact, “60 percent of American adults use smartphones and tablets to search for local product and service information.”

Furthermore, “50 percent …read more      

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03 NovFeatured

Keeping Your Audience (and Yourself) Engaged

by Jason Fairfield0 Comments

By Sonia Simone

copyblogger weekly

Hey there — welcome back to the Copyblogger Weekly!

This week we’re talking entertainment. Specifically, how you can keep your audience engaged and, just as importantly, keep yourself interested and fresh.

Because if you’re bored … you’re boring. And that’s no fun for anyone.

On Tuesday, Sean D’Souza shared three of his favorite techniques for hooking (and keeping) your audience’s attention.

And yesterday, our Editor-in-Chief Stefanie Flaxman offered 16 ways to squeeze interesting content out of seemingly limited material. (That one goes well with my podcast this week on “quick wins” for content marketers.)

Over on The Digital …read more      

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02 NovFeatured

Brian Clark on the Getting Goosebumps Podcast

by Jason Fairfield0 Comments

By Caroline Early

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On this episode of Elsewhere, Brian Clark and Bryan Adams chat about content marketing, storytelling, and the importance of reverse-engineering your audience.

In this 57-minute episode, Brian and Bryan discuss:

  • The influence of Copyblogger
  • Who make the best storytellers?
  • Reverse engineering your audience
  • Timeless storytellers vs. modern-day speakers

Listen to this Episode Now

The post Brian Clark on the Getting Goosebumps Podcast appeared first on Copyblogger.

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02 NovFeatured

Host Your First Virtual Conference, with Bailey Richert

by Jason Fairfield0 Comments

By Brian Clark

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Virtual conferences have been around for years. They provide the education of a live event, without the expense of travel, hotel, and other “real world” costs that live events bring.

That’s the benefit to attendees. Entrepreneurs can use virtual conferences as a way to build or expand an audience, while also developing a membership product.

And they can be an amazing springboard. Mike Stelzner’s Social Media Marketing World started as a virtual conference, and now attracts thousands of live attendees every spring in San Diego.

But the heyday of the virtual format may be just beginning. As we move to more sophisticated forms …read more      

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02 NovFeatured

How to Use Psychology to Maximize Social Engagement

by Jason Fairfield0 Comments

By Neil Patel

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What if there was a magic formula for social media marketing?

A formula that would allow you to snap your fingers while saying “Presto!” and have your audience instantly engaged with your content. Next thing you know, they follow, share, and leave comments.

Well, there is (sort of).

But instead of snapping your fingers, you use scientifically-backed psychological principles to maximize social engagement.

You can think of it as neuromarketing, defined as:

“the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques.”

I’ve been fascinated with …read more      

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