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26 OctFeatured

How to Use Humor to Power up Your Content Marketing

by Jason Fairfield0 Comments

By Neil Patel

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When I write content, I’m usually not that funny. My written jokes don’t go over too well, so I stick with solid, meaty stuff that helps my readers solve problems and achieve marketing goals.

But I know humor is important.

Some of you reading this article are funny people. You have a knack for creating content that makes people laugh.

I’m here to tell you that’s awesome. Humor is a powerful tool.

Have you noticed that more and more brands are incorporating humor into their marketing these days?

Old Spice, Geico, and Dollar Shave Club are just a few companies that come to mind.

Well, there’s …read more      

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26 OctFeatured

How to Motivate People to Buy

by Jason Fairfield0 Comments

By Brian Clark

what makes people purchase?

If you’re in business, someone’s got to buy something for you to make money.

At least last time I checked.

And if you’re sick of hearing that people buy because of emotion, well then … that would be a strong emotional response to a logical assertion, no?

But I hear you. Over and over you’re told that people buy according to emotion, and it seems not to make sense when it comes down to selling your products and services.

Maybe that’s because you’re thinking about emotion in the context of feelings rather than motivation.

And that would definitely be confusing, because it’s not …read more      

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25 OctFeatured

How Bestselling Sci-fi Thriller Author Blake Crouch Writes: Part One

by Jason Fairfield0 Comments

By Kelton Reid

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International bestselling sci-fi and thriller novelist and screenwriter Blake Crouch took time out from his busy schedule to talk to me about his mind-bending new book Dark Matter and adapting his work for both film and TV.

The hybrid author has penned more than a dozen novels that have been translated into more than 30 languages, and his short fiction has appeared in numerous publications.

In addition to having his Wayward Pines trilogy adapted into a #1 hit TV show by FOX, Blake wrote the screenplay for his latest novel, Dark Matter, for Sony Pictures. He also recently co-created Good Behavior, a …read more      

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25 OctFeatured

Announcing: An Intriguing New Tool for Collaborative Content

by Jason Fairfield0 Comments

By Sonia Simone

cbfm-collaborative-content

Smart content producers know that we can produce a lot more (and better) content when we collaborate. But collaboration brings its own set of headaches and complexities. Today we talk about a nifty new tool to make it simpler.

Joanna Wiebe, conversion expert extraordinaire, two-time speaker at our live events in Denver, and creator of Copy Hackers, is launching a new tool designed for writers who work in collaborative teams.

In this 33-minute episode, Sonia and Joanna talk about:

  • Copy Hacker’s new tool for content teams: Airstory
  • Why it’s not smart (or even possible) to map an arbitrary process onto …read more      
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25 OctFeatured

Build Landing Pages that Convert with These 3 Smart Steps

by Jason Fairfield0 Comments

By Beth Hayden

step by step for landing pages that convert

It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado.

Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn from one of my personal copywriting heroes.

At the time, I was familiar with certain landing page “rules” — like writing compelling headlines, testing different button colors, and eliminating distracting design elements — but other than that, writing the copy seemed like some magical activity.

But that day at the conference, Sonia broke down the entire landing …read more      

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