Successful Communication at Work: Candid Advice from Copyblogger’s Loryn Cole

By Stefanie Flaxman

Since lately I’ve been interested in small tweaks we can all make to improve our communication skills (even if we…

The post Successful Communication at Work: Candid Advice from Copyblogger’s Loryn Cole appeared first on Copyblogger.

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Best Email Marketing Services

By Quicksprout Editorial

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Nearly every email marketing platform promises the same thing: great deliverability, intuitive tools, designer-quality templates, and useful reporting so you can make the most of every email you send.

We looked at the best email marketing services and found that yes, they do all reliably deliver email, make it easy to manage your massive lists, and make sending emails more intuitive. But they’re not all the same. These are our four recommendations and how they stack up.

ConvertKit GetResponse Mailchimp Mailjet
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How to Deliver Relevant Marketing Content by Segmenting Your Email Subscribers

By Neil Patel

unsubscribe

Email marketing needs to be a top priority for your company’s content strategy.

80% of retail brands named email marketing as the top driving factor in customer retention. Plus, email has the highest ROI per $1 spent compared to other content strategies.

On average, for every $1 you spend on your email campaigns, you can expect to receive $40 in return.

That’s why it’s so important for you to get more email subscribers without annoying your website visitors.

But having a huge list of subscribers is useless if you don’t know how to manage your …read more      

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How to Increase the Average Order Value on Your Ecommerce Store

By Neil Patel

AOV

As an ecommerce shop, you always need to come up with new ways to increase your revenue.

But with that said, it’s a common misconception that you need to find new customers to generate more sales. That’s simply not the case.

In fact, there are plenty of ways to increase revenue without acquiring new customers.

Rather than trying to get more transactions on your ecommerce site, you should be focusing on tactics that increase the amount of each transaction.

Don’t get me wrong. Obviously, new customers and more transactions are great news for your business. But it’s not the only way …read more      

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