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28 JunFeatured

3 Cs that Reveal the Quality of Your Blog Post

by Jason Fairfield0 Comments

By Kelly Exeter

how to check your content for quality

If you’ve ever had the pleasure of purchasing a diamond, you’re probably familiar with the four Cs that determine its value: Cut, Clarity, Color, and Carat.

As the Editor of a national online publication, I’m faced with the task of assessing the “value” of articles that are submitted to me every day.

The value of an article depends on its ability to resonate with readers.

Any editor will tell you that predicting what will strike a chord with an audience is an inexact science. But, over the years, I’ve developed my own system of three Cs that help me effectively evaluate the …read more      

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27 JunFeatured

10 Tried and True SEO Tactics That Will Pull You out of a Traffic Slump

by Jason Fairfield0 Comments

By Neil Patel

seo pencil

We’ve all faced disappointing traffic numbers and even heart-stopping dives.

It happened to me recently on this website. Two years ago, I was blogging along as usual, when wham, my traffic dropped!

As it turns out, it was a random algorithm update that killed things for a week or two. Several tweaks later, I was back up to even higher numbers than before.

I understand that algorithms can change, audiences can leave, and a website can suffer from penalties.

But I’m also convinced that there’s no reason to settle for low traffic.

How can I be so confident? Because I faced it. I …read more      

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27 JunFeatured

Freelance Writers Share the Surprising Keys to Their Successful Careers

by Jason Fairfield0 Comments

By Pamela Wilson

certified stories - professional writers share their secrets

We talk about the lives of professional writers and content marketers a lot on these pages.

And we’ve done our fair share of interviews with well-known writers and top-notch content marketers.

But what about those writers whose names you may not know, but who have discovered the secrets to running profitable freelance writing businesses?

We thought it was time to shine the light on these folks so you could learn from their journeys. And to find them, we didn’t have to go far: our Certified Content Marketer page is full of them.

Welcome to our Certified Stories series, where we’ll …read more      

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24 JunFeatured

7 Psychological Insights That Will Help You Develop a Powerful Facebook Strategy for Business

by Jason Fairfield0 Comments

By Neil Patel

brain

What is the most powerful tool in your marketing arsenal?

Is it keyword research? Copywriting? Beautifully designed ad campaigns? Maybe….

But the driving force behind all of these things?

Psychology.

You see, sales and marketing are really about understanding consumer psychology.

Why do people buy? What makes them click on your Facebook ad? What sort of stimuli do most people respond to?

I’ve been interested in consumer psychology for quite a while. It started innocently enough. I was curious. What makes customers interested in a product, service, person, or brand? Why do people click on headlines? What makes 100%-refund-guarantees so assuring? How …read more      

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24 JunFeatured

Rainmaker Rewind: 3 Simple Hacks for Better Copy and More Conversions in Less Time

by Jason Fairfield0 Comments

By Caroline Early

Rainmaker FM rewind

This week on Rainmaker Rewind, Jerod Morris welcomes copywriting and content marketing expert Joanna Wiebe to The Digital Entrepreneur.

Joanna is the brains behind Copy Hackers: a copywriting resource for digital entrepreneurs and online business owners. On this special episode of The Digital Entrepreneur, Joanna offers up a handful of simple copywriting hacks.

And, as always, be sure to check out the other great episodes that recently aired on Rainmaker FM.

  1. The Digital Entrepreneur. Joanna Wiebe of Copy Hackers joins Jerod Morris to share a few copywriting hacks that work especially well for digital products: 3 …read more      
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