The Content Marketing Continuum: How to Create Content to Meet Customers’ Needs
Content marketing can feel like a never-ending ordeal.
At the same time, we know content marketing is good for business.
Which is why we find the courage to approach that unnerving blank page week after week, always wondering what we can possibly write to convince our reader to become a customer.
Sometimes it feels like writing a sales page every day!
If you’re daunted by content marketing, today’s article should relieve some of your stress. You see, every piece of content doesn’t have to seal the deal and make the sale.
There’s a continuum to content marketing and no single article needs to …read more
