A Week of Sweet Copywriting Advice

By Sonia Simone

It’s Carb Week on Copyblogger! This week, we have three sweet posts to share with you on how to write…

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How to Generate Sales by Triggering an Emotional Response from Your Customers

By Neil Patel

emotional

Emotions drive our lives.

Whether you recognize it or not, you feel a wide range of emotions on a daily basis. You might even be feeling some emotions right now as you’re reading this.

The word emotion is defined by an instinctive state of mind as a reflection of mood, circumstances, relationships, knowledge, or reasoning.

Sometimes emotions can cause erratic behavior, depending on the circumstances.

Other times, emotions can make people do great things. If someone is feeling inspired, they may create something that changes their life and the lives of people around them for the better.

As a marketer, you need to find ways …read more      

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Want to Persuade Your Audience to Take Action? First, Look for Clarity

By Sonia Simone

Copywriting is the answer to: “How can I make money on the Internet?” That’s why there’s so much advice about…

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How to Turn Vanilla Writing into Chocolate Chip Cookie Dough Ice Cream

By Kelly Exeter

Let’s talk about vanilla ice cream. If you’re like most people, you find vanilla ice cream quite inoffensive. You neither…

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How to Use A/B Testing to Experiment with These 13 Elements of Your Website

By Neil Patel

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You’ve done a great job of finding new ways to drive more traffic to your website. But if that traffic isn’t translating into conversions, you’ve still got plenty of work to do.

I see this common misconception in my consulting work all the time.

Businesses spend much time and effort trying to improve their organic SEO while simultaneously running PPC campaigns to get more website visitors.

There’s nothing wrong with this strategy, but increasing site traffic isn’t the only metric that matters. You also need to focus on how visitors behave after landing on your pages.

Are they converting?

If not, that traffic isn’t translating …read more      

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