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27 AprFeatured

The 4 Steps to Keyword Analysis: How to Prioritize Your Resources

by Jason Fairfield0 Comments

By Neil Patel

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Don’t you love that feeling that comes with keyword research?

You’re left with hundreds, often thousands, of opportunities you can target to grow your business.

If you do your keyword research well, you can even identify several relatively easy keywords to go after.

I know you’re excited.

But there’s a problem…

Which one do you go after first?

Which one do you go after second?

For the vast majority of blogs and business websites, you’ll be able to create only a few really great pieces of content a month.

That means you’ll never get to every single keyword you dug up in your research.

In …read more      

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27 AprFeatured

How to Write Subheads that Hook (and Re-hook) Your Readers

by Jason Fairfield0 Comments

By Pamela Wilson

lead your readers with smart subheads

Have you heard about RADD?

(I doubt it, because I just invented it.)

RADD refers to a purely made-up syndrome called Reader Attention Deficit Disorder, and almost every adult I know suffers from it.

The symptoms of RADD are:

  • Inability to read one page of a book or magazine without the urge to “look something up real quick” on a digital device
  • Extreme fidgeting whenever several pages of text must be read in one sitting
  • Aversion to fully reading and absorbing any content longer than 500 words

RADD is a result, I believe, of the excessive time we spend reading on screens and devices. Even …read more      

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26 AprFeatured

3 Surprising Stages of Successful Landing Pages

by Jason Fairfield0 Comments

By Aaron Orendorff

cover your bases and make your landing pages work

Landing pages support content marketing.

The tricky thing is … landing pages are not home pages. They’re not blog posts, cornerstone content, white papers, case studies, product description pages, or even sales pages.

And you can’t treat them like they are.

High-converting landing pages consist of three action-driving stages: before, during, and after.

Tragically, when many content marketers build landing pages, they focus on just one stage: during.

But if you don’t invest effort into what happens before and after you present your landing page, it doesn’t stand a chance of achieving the results you want.

1. The “before” of …read more      

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25 AprFeatured

The Complete Guide to the Google Analytics Add-on for Google Sheets

by Jason Fairfield0 Comments

By Neil Patel

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SEOs and marketers always have a lot on their plates.

That’s why we care so much about tools that save us time.

Any chance you get to automate some of your work is one that you should take.

That’s why when I first came across the Google Analytics add-on for Google Sheets, I knew I had to share it with you in a post.

What exactly is this add-on, and why is it useful? I’m going to assume you know what Google Analytics is.

But you may not know what Google Sheets is. It’s essentially the free spreadsheet competitor to Excel that Google has developed …read more      

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25 AprFeatured

A Simple Way to Turn Your Email Subscribers into True Fans

by Jason Fairfield0 Comments

By Jon Nastor

how to build a group of enthusiastic readers

Do you ever find yourself with a list of email subscribers, only to not know what to say or when to say it?

There is one simple way that content marketers and digital entrepreneurs can develop their relationships with their email subscribers.

It’s the tried, true, and often overlooked … email newsletter.

Creating an email newsletter for your audience is an exceptional way to build a trust-based relationship.

A consistent email newsletter enables you to give, give, give.

Giving makes it easier when it comes time to ask for feedback, input — or for the sale.

More importantly, it enables and allows …read more      

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