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26 MarFeatured

Rainmaker Rewind: How to Find Your Content Marketing Strength

by Jason Fairfield0 Comments

By Caroline Early

Rainmaker.FM rewind

With an array of content mediums to choose from, which ones will work best for you and your business? In this week’s edition of Rewind, Amy Harrison answers your content marketing questions on the most recent episode of Hit Publish.

By sharing some of her personal experiences, she hopes to help you evaluate the main content choices that are available for marketing your business and selling what you do.

What’s at risk if you don’t play to your strengths when creating content to market your business? Well, there are a number of dangers for you and your …read more      

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25 MarFeatured

Should You Switch Your Site to HTTPS? Here’s Why You Should or Shouldn’t

by Jason Fairfield0 Comments

By Neil Patel

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There are two types of SEOs:

Those who love the technical stuff…

…and those who hate it.

If you fall into the first category, you’re probably already experienced with HTTPS.

If you’re in the second category of SEOs, you might be a little intimidated by it.

If you are intimidated, it’s for a good reason, and I completely understand it.

There are some parts of HTTPS that are complex, but most of it is simple.

Furthermore, you don’t need to understand the exact behind-the-scenes work going on in order to implement HTTPS on a website.

What’s the deal? Is HTTPS important or not?

The idea of HTTPS has …read more      

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25 MarFeatured

3 Resources to Help You Create, Organize, and Manage Your Content

by Jason Fairfield0 Comments

By Stefanie Flaxman

copyblogger collection - how to sort and use your content

Miriam Lafayette really knows what she’s doing. She absolutely has it together.

Who’s Miriam Lafayette? I made her up while washing dishes, but let’s have her represent a person whose work you love.

You look forward to her new content every time she publishes. You’d be so excited if you could have brunch with her in a fancy cafe. She’d radiate luminous energy as you both sipped tiny cups of espresso and nibbled on delectable cuisine.

But if you did meet Miriam, you’d discover that she’s not always pleased with her creations. Her run-of-the-mill aura is nothing to write home about, …read more      

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24 MarFeatured

How to Convince Your Skeptical Readers to Accept a New Idea

by Jason Fairfield0 Comments

By Sean D’Souza

3 ways to write convincingly

If you look at the last 30 years of the men’s 100-meter finals at the Olympics, you’ll find a number of athletes who didn’t make it to retirement without getting saddled with a doping allegation.

  • Carl Lewis: failed drug test, 1988
  • Ben Johnson: failed drug test, 1988
  • Linford Christie: tests positive for pseudoephedrine, 1988
  • Justin Gatlin: failed drug test, 2006
  • Maurice Greene: admits to buying performance-enhancing drugs, 2008

And then Usain Bolt comes along. He not only wins the gold in both the 100-meter and 200-meter finals at the 2008 Olympics in Beijing — he also breaks two world records for those races.

Can anyone …read more      

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23 MarFeatured

Reacting to Metrics: How to Use Data to Make Concrete Social Media Marketing Improvements

by Jason Fairfield0 Comments

By Neil Patel

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Metrics aren’t perfect.

But if you can’t measure something, you have no idea whether it’s working or not.

While metrics don’t always tell the whole story by themselves, together, they can provide you with the whole picture.

This allows you to spot problems as well as opportunities for improvement in all areas of your business, including your social media marketing.

There’s one issue I constantly see:

Marketers record metrics but never do anything with them.

Just recording metrics won’t do anything. You need to record and analyze them so you can take action to improve your processes, which will then lead to positive results.

That’s what …read more      

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