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The key to online success is authority. The key to authority is knowing what the heck you’re talking about and being able to express it well.

So, what’s the key to knowing what the heck you’re talking about?

One of the things that holds people back from creating content-driven websites is the insecurity that they’ll never be able to learn enough to be an expert.

Here are four unexpected ways to become insanely knowledgeable about nearly any subject under the sun.

1. If you’re a one-eyed man, work with that

In the land of the blind, the one-eyed man …read more

22 MarFeatured

5 Dang Good Reasons Why Writers Should Think of Themselves as Content Marketers

by Jason Fairfield0 Comments

By Demian Farnworth

Perhaps you are a journalist by trade, dreaming of working in a big, bustling city like Seattle or a cozy college town such as Athens, Georgia.

Maybe you are a die-hard copywriter, having cut your teeth on direct response campaigns through snail mail, but you’re looking for a faster-paced challenge.

Or maybe you are like me: an English Literature graduate from the Midwest who wanted more out of life than days waiting tables and nights working on poems no one would read.

No matter which category you belong to (or maybe you defy all categories), you know you are a writer because you …read more

21 MarFeatured

The $100,000 Challenge: February Update

by Jason Fairfield0 Comments

By Neil Patel

Hey, everyone! We just wrapped up our 11^th month of the $100,000 challenge for NutritionSecrets.com. As predicted, it was a down month.

Traffic was up overall, but because we were running short on fish oil inventory, revenue wasn’t as high as it was in the previous month.

For the month of February, traffic grew to 200,709 visits and 251,834 pageviews. That’s not too shabby, considering we had 159,945 visits in January, which had two more days.

As for income, revenue went down to $54,285.30… So, let’s dive right into the numbers…

Traffic

Shockingly, traffic was up significantly. It mainly came from search, but I never …read more

21 MarFeatured

We Launched Rainmaker FM One Year Ago: Check Out What Happened (and the New Site Design)

by Jason Fairfield0 Comments

By Robert Bruce

It’s hard to believe it’s been a year since we rolled out our digital business podcast network, Rainmaker FM.

A lot has happened in the time since Brian Clark and I started throwing this idea around in late 2014. Here are just a few of the facts on how things have gone …

In one year, Rainmaker FM has:

Created or partnered with 24 distinct shows
Published an average of 80 podcast episodes per month
Built an email list of more than 27,000 listeners
Built and sold a successful podcast training course
Demonstrated the power, reliability, and grace of the Rainmaker …read more

19 MarFeatured

Rainmaker Rewind: 5 Benefits of the ‘Access’ Approach to Online Marketing

by Jason Fairfield0 Comments

By Caroline Early

Before I share this week’s pick with you, I should note that it’s the third episode in a five-part series. If you haven’t listened to the first two, be sure to check those out here and here when you get the chance.

With that, this week’s Rewind episode is brought to you by Brian Clark and Jerod Morris on The Digital Entrepreneur. On their latest show, they discuss the “access” approach to modern marketing and what drives a successful website.

The modern marketing website offers more than static information, more than useful content …read more

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4 Unexpected Methods for Becoming an Authority on Nearly Any Subject

1. If you’re a one-eyed man, work with that

5 Dang Good Reasons Why Writers Should Think of Themselves as Content Marketers

The $100,000 Challenge: February Update

Traffic

We Launched Rainmaker FM One Year Ago: Check Out What Happened (and the New Site Design)

Rainmaker Rewind: 5 Benefits of the ‘Access’ Approach to Online Marketing

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