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03 MarFeatured

Are You a Digital Entrepreneur?

by Jason Fairfield0 Comments

By Jerod Morris

Are you a digital entrepreneur?

It’s been said that every entrepreneur is a digital entrepreneur.

This is right. This is wrong.

It’s right in the sense that all entrepreneurs are using digital technology to build, launch, and grow their businesses.

But it’s wrong in the sense that not all entrepreneurs are doing everything digitally — which is, amazingly, now possible to do. And it can create compelling career and lifestyle options in the process.

We just launched a new podcast, The Digital Entrepreneur, that discusses the specific strategies, concepts, and tactics necessary for pure digital entrepreneurs to thrive in today’s ever-evolving online marketplace.

Will …read more      

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02 MarFeatured

A Step-by-Step Guide to Protecting Yourself Against Negative SEO

by Jason Fairfield0 Comments

By Neil Patel

negative seo

You’re checking the backlinks pointing to your site, as you do occasionally, when you see it:

a huge spike in links.

At first, you’re not sure whether to be excited or scared, but when you look closer, your fears are confirmed—you’re being attacked.

Someone is bombarding your site with spam links (like the ones below) in the hopes that you will be penalized by Google.

image12

It’s likely a competitor, but it’s almost impossible to tell who.

While this type of scenario is most likely to happen in competitive niches, it can happen anywhere.

The term for it, as you may …read more      

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02 MarFeatured

So Many Tactics, So Little Time: How to Prioritize Your Content Marketing To-Do List

by Jason Fairfield0 Comments

By Pamela Wilson

Prioritize your content marketing efforts

If you’re feeling overwhelmed and confused, I don’t blame you.

When using content marketing to build your business, you can work on: email marketing; cornerstone content; landing pages; paid traffic; building an email list; promoting your content on social media; creating opt-in incentives; writing and setting up an autoresponder (or five); offering webinars; using Blab or Periscope; running Facebook ads; offering content bonuses; hosting a podcast; creating content inside membership sites; publishing a book; writing guest posts … the tactics go on and on.

Faced with all these options for building your online presence with content marketing, where will you …read more      

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01 MarFeatured

7 Deadly Sins and 7 Virtues of Email Marketing

by Jason Fairfield0 Comments

By Beth Hayden

how to avoid email marketing traps

Ever heard of the seven deadly sins? They were originally a roadmap for avoiding moral pitfalls that included sloth, envy, and greed.

Today, these seven pitfalls frequently appear in popular culture, including the thriller film Se7en and the Morgan Spurlock documentary television series 7 Deadly Sins.

If you perform a quick online search, you’ll also find playful examples, such as the YouTube video that features examples of each deadly sin taken from various episodes of Spongebob Squarepants. No, I’m not kidding.

With the seven deadly sins all over television, film screens, and social media, I started mulling over the major moral pitfalls …read more      

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29 FebFeatured

Modern Online Marketing Education: 18 Courses and Resources

by Jason Fairfield0 Comments

By Neil Patel

graduation

There are many paths to becoming a great marketer.

Even more so, there are tons of different roles that marketers excel in.

There’s a great degree of flexibility.

Take your education as an example. Did you go to school to get a marketing or business degree?

There’s a good chance you didn’t, but you still enjoy marketing, and it plays a part in your business or job.

And while you can pick up a ton of skills on the go, you might be missing a few fundamentals.

The best solution for this is to take courses online.

I’m not talking about sketchy courses offered by schools you’ve …read more      

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