Content Marketing and Advertising Meet in a Dark Alley: Who Wins, and Why?
Traditional advertising pretty much had its way with the 20th century.
Big campaigns with big budgets from big companies influenced the things we did, said, and thought. And it’s safe to say that influence continues into the 21st century.
But content marketing is starting to make some noise of its own. In fact, interest in content marketing has risen rapidly in the last five years.
What are the differences, advantages, and disadvantages of both? When should you use advertising, and when should you use content marketing?
And which method is better?
We’ll answer those questions and more in this article.
