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17 FebFeatured

Don’t Drive Your Business Into the Ground: 5 Ways Metrics Can Cause Bad Decisions

by Jason Fairfield0 Comments

By Neil Patel

image03

We’ve all done it before…

At some point in our lives, whether it’s related to marketing or something else, we’ve lied to ourselves.

It’s natural to want to feel good, and the brain can distort truths to make you feel that way.

But lies get in the way of progress.

They can make you feel okay about not putting in the effort required for success.

The scariest part is that sometimes we don’t even know we’re doing it.

The cause of this, when it comes to marketing and business, is using metrics incorrectly.

Metrics are very important because they allow us to quantify our results.

However, not all …read more      

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17 FebFeatured

Sour to Sweet: An Advisor Who Transforms Businesses

by Jason Fairfield0 Comments

By Pamela Wilson

hero's journey - helping businesses evolve

Every business has moments when it’s on shaky ground.

Sometimes the business is in the middle of a major growth phase. It’s traveling over rocky ground as it transforms from what it was to what it’ll become.

Sometimes it’s simply struggling to put its best face forward on the web.

And sometimes the business lacks the technology or processes needed to get to the next level of growth.

Raúl Colón helps with all of the above.

His story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing …read more      

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16 FebFeatured

Big Bums, Scuffles, and How to Craft Copy Your Competitors Wouldn’t Dare Write

by Jason Fairfield0 Comments

By Joanna Wiebe

dare to say what the others won't

Your biggest copy opportunity is this: your competitors are chickens.

They’re scared of saying something that gets noticed.

They’re scared of writing copy that sounds and looks different from what everyone else is publishing.

They’re terrified of stringing together line after line of notice-me copy that’s actually sticky enough to make visitors do a double-take. To stop bored eyes from rolling along aimlessly. To make busy people pause and take notice.

But what if taking a chance on unexpected copy could bring in, say, 124 percent more clicks? Or 26 percent more leads?

Can you tell these services apart …read more      

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15 FebFeatured

The $100,000 Challenge: January Update

by Jason Fairfield0 Comments

By Neil Patel

jan traffic

We just wrapped up our 10th month of the $100,000 a month challenge at NutritionSecrets.com, and it was a great month.

In January, traffic grew to 159,945 visitors—139,417 of which were unique. Those visitors generated a total of 195,665 pageviews and purchased $76,326.90 worth of fish oil supplements.

Although the numbers for January were great, I expect February to be slower because we ran out of inventory, which I’ll talk about in the next update.

So, let’s dive into the January numbers.

January’s traffic

As you can see from the screenshot above, traffic grew greatly in January. It was partly because of the season—everyone …read more      

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15 FebFeatured

10 Rules for Creating Content People Can Trust [SlideShare]

by Jason Fairfield0 Comments

By Demian Farnworth

write & publish trustworthy content

You can hardly critique a guy who nailed the first-ever interview with the world’s most wanted drug lord. Yet, critique Sean Penn we did.

Sean Penn, if you remember, is an actor … an actor who, no matter how hard he tries (even after winning two Academy Awards for Best Actor), will never quite shake his most memorable role: stoned surfer Jeff Spicoli in Fast Times at Ridgemont High.

Bogus, bud.

Mr. Penn is also a filmmaker, political activist, and he can now add journalist to his bio since penning a 10,000-word article about his secret meeting with Joaquín Guzmán Loera (known as …read more      

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