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28 JanFeatured

Introducing The Digital CMO: Corporate Marketing for Those Who Live in the Future

by Jason Fairfield0 Comments

By Mike Orren

what's coming in corporate content marketing

It was somewhere in the middle of a conversation with Brian Clark at one of Content Marketing World’s parties when it all became clear to me:

While Rainmaker.FM has tremendous educational and inspirational assets for entrepreneurs, solopreneurs, and most general marketers, there’s no podcast that caters to the corporate marketer.

That’s not just true on Rainmaker.FM. In general, there isn’t a lot of blogging and podcasting in the corporate marketing space — whether that’s because of a gag order from the legal department or the time it takes to wrangle multiple agencies and channels.

But corporate marketers need help …read more      

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27 JanFeatured

A Recipe for Failure: 6 Mistakes Marketers Make When They Copy Tactics

by Jason Fairfield0 Comments

By Neil Patel

image07

You spend a lot of time reading blog posts and e-books to learn how to market your business more effectively.

So, why isn’t it working?

Sure, you might be getting some traffic, maybe even a few sales, but are you getting a stream of both that’s growing steadily?

If you’re like 95% of business owners or marketers, you’re not.

Although you’re using all the same tactics the pros are using and succeeding with, they just don’t seem to work for you.

Some business owners spend years repeating this fruitless cycle until they deem online marketing a failure.

And it’s a shame because it could help them …read more      

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27 JanFeatured

Last Day to Get Inside Authority, our Advanced Content Marketing Training Program

by Jason Fairfield0 Comments

By Pamela Wilson

doors close today - get advanced content marketing training and lock in your low price

At 5:00 p.m. Pacific Time today, the doors to our advanced content marketing training program, Authority, close again. We won’t reopen them until later this year.

If you’ve considered getting the support, training, and feedback that’s available to you inside this program but you haven’t joined yet, you may have a few questions.

In today’s post, I’m providing quick answers to the most common questions we’ve heard. And I’m happy to answer any follow-up questions you may have: just ask in the comments section at the end of the post.

What will I learn inside Authority?

Officially, Authority is advanced content marketing …read more      

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26 JanFeatured

CAN-SPAM 101: A Crash Course in Bulk Email Regulations

by Jason Fairfield0 Comments

By Beth Hayden

how to ensure your email message gets delivered

I met a woman at a networking event last year. I’ll call her Nicki.

Nicki and I chatted for a few minutes, and she struck me as smart and motivated. I liked her.

That was six months ago, and now Nicki’s emails are driving me insane.

After that networking event, Nicki added my name and email address to her mailing list. She didn’t ask if I wanted to join her list — she just added me.

And since then, about once a month, Nicki has been copying me on bulk email messages she sends to hundreds of people using her …read more      

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25 JanFeatured

A Business Is More than Just Content: 4 Areas You Should Worry About

by Jason Fairfield0 Comments

By Neil Patel

image04

Have you heard about it yet?

It’s probably the single biggest consequence of the rise in popularity of content marketing.

It’s called content shock.

People are being overwhelmed by all the content produced, both good and bad.

There’s a lot to be said about it and the way it will force content marketers to evolve.

But I’ll get to those topics in the near future.

First, there’s something more important you need to understand.

A business is more than just content.

Sure, you can build a business on the back of your content, but content itself is not a business.

You might say “duh,” but don’t roll …read more      

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