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06 JanFeatured

How to Consistently Create Remarkable Content

by Jason Fairfield0 Comments

By Kelton Reid

a roadmap for better ideas

It’s no secret that creativity and innovation are two key ingredients in a highly effective content marketing strategy.

And yet, consistently coming up with new, imaginative content ideas for your business or brand can seem utterly vexing at times.

We all want to have better ideas, but it isn’t always as simple as just putting on our “better idea” caps.

That’s why successful content marketers often have methods that help them produce remarkable content on a regular basis.

Let’s look at one such method.

A little innovation can go a long way

In the book The Art of Innovation, …read more      

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05 JanFeatured

Should You Write for Fans or Customers?

by Jason Fairfield0 Comments

By Pamela Wilson

tough choice: admirers or buyers

Mickey Spillane did not suffer from delusions of grandeur.

He didn’t expect his novels — featuring private eye Mike Hammer — to be regarded as great works of literature.

What he wanted was for them to sell.

I have no fans. You know what I got? Customers. And customers are your friends. – Mickey Spillane

His books have sold more than 225 million copies, so this approach served him well.

As we build an online presence with our content marketing, we have to answer this essential question:

Should we develop fans or customers?

The answer isn’t as straightforward as it may seem.

Why develop …read more      

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04 JanFeatured

Generate Leads from LinkedIn Through 6 Simple Steps

by Jason Fairfield0 Comments

By Neil Patel

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Everywhere you look, you see articles about social media tactics you can use to get more traffic or leads for your business.

And while tactics can be useful, you need to combine them in a cohesive strategy if you want them to be effective.

Some marketers have no problem doing that.

They’ve already been able to figure out how to generate a constant stream of leads from sites such as Facebook, Twitter, and LinkedIn.

But that’s a very small minority of marketers.

If you haven’t had great success with social media, I urge you not to give up. You just need to keep learning and …read more      

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04 JanFeatured

What Is a Content Library? Plus Answers to 9 More Questions about This Innovative Lead Gen Approach

by Jason Fairfield0 Comments

By Demian Farnworth

how to create a content library

In May 2013, a small company with fewer than 40 unusual employees made a historic lead generation move that resulted in stunning lead generation results. (I stress “unusual” in a good way.)

The company with those odd employees, of course, was Copyblogger Media (now known as Rainmaker Digital). The story of what happened follows.

The historic move:

Up until that point, Copyblogger had been offering an email newsletter to attract and capture email subscribers. Pretty standard in the online business world.

We wanted to up the ante.

So we launched My.Copyblogger.com — a free membership site, where people sign …read more      

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01 JanFeatured

8 Psychological Principles That’ll Double Your Sales

by Jason Fairfield0 Comments

By Neil Patel

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Behind all great marketing, there is one thing…

Understanding.

When you understand your customer, you can understand how to create a great product for them and the best way to present it to them.

If your sales aren’t as high as you’d like them to be, it means you need to spend some time learning about how your customer thinks.

That’s where psychology comes in.

While psychology and marketing are two very different fields, that doesn’t mean that learning psychology can’t help you.

In fact, I think it’s one of the most important things a marketer can study.

In this post, I’m going to show you eight …read more      

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