By Neil Patel

Things happen. You made a mistake and did something that damaged your reputation.

Maybe you said something that people took as offensive. Or maybe your social media manager tweeted something inappropriate.

The delete button doesn’t erase things from someone’s memory.

Or maybe your company was the victim of a credit card breach that impacted your customers. In this case, it’ll be tough for you to get your customers to recommend your brand to others.

But just because you had a slip-up doesn’t mean your company is doomed forever.

There are steps you can take and changes you can make that will improve …read more      

By Sonia Simone

I recently heard our friend Joanna Wiebe say something that blew my mind. I didn’t get it down word for…

The post Using Empathy and Connection to Craft More Powerful Content appeared first on Copyblogger.

…read more      

By Jerod Morris

Brian Clark launched Copyblogger in 2006. That’s a long time ago, let alone in internet years. In online time, it…

The post Introducing Copyblogger’s Guide to the Best WordPress Hosting, Themes, and Plugins appeared first on Copyblogger.

…read more      

By Neil Patel

Social media has changed the way we live.

As marketers, we need to recognize how our current and prospective customers are utilizing these platforms and use that knowledge to our advantage. Ultimately, you want to be able to convert your social media followers into customers.

But this is much easier said than done.

Sure, you were able to get people to follow your profiles initially. That’s a great first step.

However, if you can’t post engaging content, your followers will get bored and won’t convert.

They may even decide to unfollow your accounts.

In fact, a recent study from Sprout …read more