Jump-start Your 2016 with the Best of Copyblogger 2015

By Pamela Wilson

ringing in 2016 - happy new year!

Did you see that year that just flew by?

It seems like it was only a few weeks ago that Sonia Simone welcomed 2015 with My Challenge to You for 2015: Only Connect.

In that post, Sonia talks about how business success is about getting the “Big Thing” right.

What’s your Big Thing?

You’ll recognize it as the overarching reason behind your business. It’s your motive for wanting to connect with people online. It’s what gets you out of bed every morning.

When you’re clear about your Big Thing, the details tend to fall into place.

Get clear on your Big Thing, then dive …read more      

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Last Chance to Save $150 Instantly: Get Pro Plus Before It Becomes Recurring

By Brian Gardner

lock in the pro plus all-theme pack today (and save big)

This is it …

Time is running out to get our Pro Plus All-Theme Pack for WordPress before the new recurring element is added at the end of January 2016. (Here’s what that means.)

It’s also your last chance to get $150 off.

And it’s your last chance to book the expense on your 2015 taxes.

If you’ve waited until the last minute, wait no more.

Click here to claim your $150 Pro Plus discount, lock in your account before recurring payments are added, and book it on this year’s taxes

This offer expires today, December 31, 2015, at 5:00 p.m. …read more      

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Announcing: Copyblogger.FM

By Sonia Simone

Introducing Copyblogger.FM

AKA the Episode Where Sonia Seizes All the Power …

If you’re reading this on New Year’s Eve, you’re probably a diehard. (Which we love, by the way.)

You might have been reading and listening to Copyblogger content for a long time now. And you may well know our original podcast, The Lede.

It started life as Internet Marketing for Smart People (audio edition) with Robert Bruce and Brian Clark, then over time morphed into The Lede, most recently hosted by Jerod Morris and Demian Farnworth.

In 2016, the show is transforming once again, and The Lede becomes Copyblogger.FM.

And I (ahem) kicked …read more      

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7 Psychological Principles to Get More Engagement on Social Media

By Neil Patel

image07

Just about every great marketer I’ve met had at least a bit of interest in psychology.

It’s important to be curious about the ways people think because that’s the only way you can make whatever you’re marketing to someone desirable.

You can apply lessons from psychology to every part of your marketing work.

But we can’t look at it all at once.

Instead, I’d like to focus on how understanding psychological principles of human behavior can benefit you in one area: social media marketing.

In this post, I’m going to teach you 7 different psychological principles and then show you how you can use them …read more      

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Why Content Marketers Need Editors

By Stefanie Flaxman

how an editor helps your content shine

I’m good at math.

If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal.

And yet, today I’m a professional writer and editor.

It’s a mad, mad, mad, mad world.

Sort of. Your content needs to quickly communicate what your audience wants and needs, so my natural abilities are actually the perfect fit for content marketing.

You probably possess some of these editing skills too, so let’s examine how you can use them to become a discerning content marketer.

Turning a “weakness” …read more      

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