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18 DecFeatured

5 Content Creation Tactics That Will Amplify Your Content’s Reach

by Jason Fairfield0 Comments

By Neil Patel

reach

Content marketing growth isn’t always explosive, but should it be slow?

No, it shouldn’t.

You should have steady, measurable growth on a monthly basis in most cases.

That’s why it pains me to see so many marketers create content and be satisfied when barely anyone sees it.

You don’t need tens of thousands of views for a new piece of content to make a difference, but you should be aiming for at least a thousand, even when you’re just starting off.

If you’re not getting many views on your content, something is wrong.

It could be one of many things:

  • not a good topic
  • weak writing
  • overall mediocre content
  • not …read more      
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18 DecFeatured

Indispensable Writing Lessons from 3 Historic Creative Thinkers

by Jason Fairfield0 Comments

By Stefanie Flaxman

Copyblogger Collection - master writers share their secrets

Do you ever catch yourself romanticizing earlier time periods?

Thoughts like, “It was so much easier to establish authority with ebooks when they weren’t as common” or “I wish people still had longer attention spans.”

Before you get too bummed out, remember that digital content creators are currently well-positioned and previous generations had their challenges as well.

Even way back when long-form, romantic love letters were all the rage, a hastily scribbled note was the equivalent of today’s cursory, ambiguous text message.

But let’s see what we can learn from our creative forefathers — the ones who have made a powerful impact …read more      

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17 DecFeatured

Last Day: Get Rainmaker Standard Before It’s Gone

by Jason Fairfield0 Comments

By Jerod Morris

Last chance to get Rainmaker Standard

This is it.

The last day of Rainmaker Standard’s existence.

After today, there will be no more Rainmaker Standard and no more Rainmaker Pro. There will simply be the Rainmaker Platform.

It’s everything you need — an all-in-one total online marketing solution that gives you the ability to create meaningful online experiences for your audience, which will make you a lot more money.

So by all means, jump right into Rainmaker Pro. We’re removing Standard from the sales page for a reason. And the price of the platform won’t stay this low for long.

But if you want to start your …read more      

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17 DecFeatured

Take 15 Minutes to Find Your Winning Difference

by Jason Fairfield0 Comments

By Sonia Simone

a person writing in a notebook - answer this: why you?

A unique selling proposition (USP) is the reason people do business with you and not someone else — a winning difference that sets you apart and makes you the only real choice.

Traditional marketing advice will have you lock yourself in a cave for weeks listing all of the features of your business, translating them into benefits, then somehow finding that one compelling point that will differentiate you from everyone else you could possibly compete with.

There’s nothing wrong with this approach if it works for you.

But if it doesn’t, try throwing it out the window and doing …read more      

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16 DecFeatured

The Step-by-Step Guide to Building an Audience Before Your Business Launches

by Jason Fairfield0 Comments

By Neil Patel

launch

It starts with a simple question:

How do you create a profitable business?

And while there are many answers, there are two basic models that all businesses follow.

The traditional method involves creating a product first and then finding customers to buy it.

And while it’s always been used to some extent, the second method typically hasn’t been as popular until the last few years.

As you might have guessed, the second model involves finding customers first and then building a product you know they’ll buy.

Both have their advantages and disadvantages.

With the first model, you’ll start bringing in revenue quicker. However, you’re more likely to …read more      

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