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16 DecFeatured

A Business Built Around Mentoring Fledgling Lawyers

by Jason Fairfield0 Comments

By Pamela Wilson

hero's journey - helping lawyers get a strong start

Some of the best businesses are built when an entrepreneur wants to right a wrong, and today’s story is a perfect example.

As a young lawyer himself, Chris Hargreaves saw that budding lawyers were thrown into the profession with little-to-no support. They were expected to figure things out for themselves, and as a result, took longer to get up to speed with their field.

And that was bad — for their clients, their employers, and their own careers.

Chris’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines …read more      

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15 DecFeatured

11 Essential Ingredients Every Cornerstone Content Page Needs [Infographic]

by Jason Fairfield0 Comments

By Demian Farnworth

11 Essential Ingredients Every Cornerstone Content Page Needs

Cornerstone content is the foundation of your content marketing plan.

It will help you establish a clear picture of the specific problems you can solve for potential customers.

As I said in Your Cornerstone Content Blueprint: Answers to 9 Common Questions, it can also help you achieve some even bigger goals, including:

  • Getting links to your website
  • Finding new readers
  • Attracting subscribers
  • Ranking in search engines for competitive keywords
  • Highlighting archived material

Accordingly, cornerstone content is vital for both seasoned bloggers and anyone launching a brand-new website.

In this article, we’re going to explain the 11 essential ingredients of a cornerstone content page and present everything you …read more      

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14 DecFeatured

5 Advanced Forms of Content That Will Ensure You Stand Out

by Jason Fairfield0 Comments

By Neil Patel

advanced content

You’re reading blog posts and improving your content marketing skills, but the results aren’t coming quite as fast as you had hoped for.

Why?

There are many reasons, but one very likely possibility is that you’re learning the wrong things.

I see many marketing blogs preaching high quality content but producing low quality content of their own.

If you’re a reader of those, it’s easy to see how you might get confused as to what high quality content actually is.

You see, quality is relative.

Only a small portion of it is truly high quality. That’s the content that stands out among all the …read more      

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14 DecFeatured

How to Decide If You Should Go Wide or Deep with Your Content

by Jason Fairfield0 Comments

By Jon Nastor

should you content go deep or wide?

Creating effective content is hard. I don’t want to deter you from crafting content for your business, but you need to set goals for everything you create.

Whether you produce content that is timely or evergreen, audio or text, knowing your goals will ensure you maximize the return on your time and resources invested in content marketing.

Each piece of content needs to be placed into one of two categories: wide or deep.

And each category has one specific goal:

  • Wide content attracts new audience members.
  • Deep content strengthens relationships with your existing audience members.

An effective content marketing strategy …read more      

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11 DecFeatured

The $100,000 Challenge: November Update

by Jason Fairfield0 Comments

By Neil Patel

nov stats

We just wrapped up the eighth month of the Nutrition Secrets’ $100,000 challenge. Not only did we start generating revenue (kind of), but we also generated good traffic numbers because of the continual increase of our search traffic.

Traffic went up to 58,260 visitors, which is a nice increase from the 42,822 visitors in the previous month. That’s pretty good, considering that content production has slowed down. Mike currently blogs only two to three times a week instead of seven.

The main reason for this is to give him the chance to focus on promoting our fish oil supplement, which I’ll get …read more      

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