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28 OctFeatured

Becoming a Student of the ‘School of Greatness,’ with Lewis Howes

by Jason Fairfield0 Comments

By Rainmaker.FM

yp-lewis-howes

What does it truly take to achieve greatness? In this episode of Youpreneur.FM, host Chris Ducker and the School of Greatness founder, Lewis Howes, discuss the launch of Lewis’s new book, relationships, and why you become what you envision yourself being.

Being a student of great leaders is the best way to become one yourself, and here to share how he’s done that is Lewis Howes.

Lewis is the founder of School of Greatness, a brand that has created a movement with millions of fans around the globe, one of the top-rated podcasts on iTunes, and now a soon-to-be best-selling book with …read more      

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28 OctFeatured

The Simple Publishing Hack That Gives Old Content New Life (Plus 3 More Tips)

by Jason Fairfield0 Comments

By Rainmaker.FM

ld-publishing-hacks

Picture this. You have a publishing deadline looming. And you are fresh out of ideas. Your audience, one you’ve built on the back of a predictable publishing schedule, is expecting an article tomorrow morning. What will you do?

Fortunately, The Lede hosts Jerod Morris and Demian Farnworth have an answer for you. One that they regularly practice, and one that is explained in a recent Whiteboard Friday video by Rand Fishkin.

And you’ll be surprised how simple it is to implement, too.

Plus, they’ve got more content marketing news and advice to share in this episode of The Lede … an episode that …read more      

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28 OctFeatured

John Lee Dumas on Discovering Exactly Who You’re Speaking To

by Jason Fairfield0 Comments

By Rainmaker.FM

un-john-lee-dumas

You could be blogging, podcasting, working YouTube, or creating any other type of content. Or … you might just be looking to craft the perfect message to land more customers and clients.

You may have heard of creating personas or avatars as a smart way to better understand how to communicate with your prospects, but blown it off as some artificial marketing exercise.

Today’s episode of Unemployable with Brian Clark will make it abundantly clear that this is actually a core procedure in becoming a more efficient, and more human, business person.

Brian is joined by podcasting superhero John Lee Dumas of …read more      

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28 OctFeatured

The Myth of the Magical Rolodex

by Jason Fairfield0 Comments

By Rainmaker.FM

pr-magical-rolodex

The key to an effective content PR program is not having drinks with a bunch of reporters or bloggers.

Sure, it’s fun, but that won’t get you the story.

Discover what will on this episode of PR is Dead.

In this 17-minute episode of PR is Dead, you’ll learn:

  • Why relationships are only a small part of the PR business
  • Why good story pitches are so important
  • How to build a relationship with a reporter

Click Here to Listen to

PR is Dead on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast …read more      

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28 OctFeatured

Learn from the Best: 6 Skills All Great Writers Have (and How to Learn Them)

by Jason Fairfield0 Comments

By Neil Patel

writer

If you want to be a successful online marketer, there’s one thing you must be able to do:

you must be able to write.

Writing is involved in almost every type of content creation there is.

Emails, blog posts, and books are all primarily written content.

But even for videos, podcasts, and courses, you need to write content as well as scripts.

I’ll be honest with you:

If you’re a terrible writer, it’s unlikely you’ll be successful.

It’s harsh, but it’s true.

The good news is that you probably aren’t a terrible writer. It’s pretty hard to be one.

But at the same time, it’s hard to become a …read more      

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