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19 OctFeatured

Behind the Scenes: The Rebranding of Copyblogger Media

by Jason Fairfield0 Comments

By Rainmaker.FM

nr-rebranding-copyblogger

In case you missed it, the company formerly known as Copyblogger Media is now known as Rainmaker Digital.

This rebrand has been in the works for a while, and it became more obvious in the last year or so that we had outgrown our own company name. Even back in 2010 when we formed the company, I suspected that a change would happen at some point.

The reception to the new brand has been overwhelmingly positive, which is very pleasing. Although, a few questions did come up.

One was, why the switch from Media to Digital? And how about that new …read more      

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19 OctFeatured

How to Decide Which Ideas to Follow (and Which to Ignore)

by Jason Fairfield0 Comments

By Rainmaker.FM

he-jenny-fenig

Today’s guest on Hack the Entrepreneur is an award-winning entrepreneur, best-selling author, a certified coach, marketing and branding pro, yogi, wife, and mom of three.

She founded her self-named business seven years ago, after leaving a six-figure, high-pressure job as a conference producer.

She launched her coaching and training business in 2008 to help and inspire women to embrace their power in business and life.

She loves guiding entrepreneurs and visionaries to embrace their gifts and find their callings. Her book, Get Gutsy, is an Amazon bestseller and a sacred and fearless guide for finding your soul’s calling and living your dreams.

Now, …read more      

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19 OctFeatured

How to Draft 7 Pieces of Content that Help Build Your Audience

by Jason Fairfield0 Comments

By Rainmaker.FM

ec-draft-better-content

On Editor-in-Chief, learn about the types of content to produce when you need to grow your audience.

Whether you’re just getting started or have been producing content for a while (and feel burned out), these seven types of content will help push your content creation forward so you can attract an audience to your digital business.

In this 17-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • The different formats you can use for your content: text, audio, and video
  • Seven pieces of content that serve your target audience
  • The surprising thing that happens when you draft seven pieces of content

Click Here to Listen …read more      

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19 OctFeatured

How to Dominate Your Market and Build a Business Around a ‘Credibility Book’

by Jason Fairfield0 Comments

By Rainmaker.FM

ap-rob-slee

Own your niche and own it well.

Rob Slee is a finance expert and successful entrepreneur who has used his books to dominate the financial landscape through the creation of some of the biggest firms in the industry; he also handles some of the biggest clients in the industry.

If you are interested in dominating your niche and using your books to build a business that sets you up for life, then you’ll want to listen to this interview.

In this episode of Authorpreneur, host Jim Kukral and Rob Slee discuss:

  • How to create a “five-pound business card”
  • What is a “credibility” book?
  • How …read more      
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19 OctFeatured

6 Psychological Principles That Influence Reader Loyalty

by Jason Fairfield0 Comments

By Neil Patel

read

Frustrating, isn’t it?

You can do everything right and still end up without any readers or customers.

Even with great content and a great product, there’s one other thing you need to consider:

People aren’t always logical.

It seems simple:

Good content + targeted audience = raving fans and growing business

That would be true for robots, but not people.

Why?

Because people have cognitive biases, which is essentially a fancy term for reasons that lead to irrational decisions.

These biases can prevent readers from reading content, sharing it, signing up for email lists, or even buying products.

The good news is that the most important biases are …read more      

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