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08 OctFeatured

Brian Clark on Why Not Being a Techie May Be a Benefit to Starting a Technology Company

by Jason Fairfield0 Comments

By Rainmaker.FM

tt-brian-clark

It’s hard to be a non-techie in this tech-driven world. So it may seem almost impossible to start or run a tech company when you’re not one.

But as the founder and CEO of Rainmaker Digital (Brian Clark) is going explain, that lack of technical expertise may be your greatest asset.

While Brian understands technology well, he’s made it a practice of finding the right partners to build what has evolved into Rainmaker Digital.

Trust, open feedback, and understanding your customers needs are the tip of the iceberg when starting a tech company. But as Brian points out, it isn’t always the …read more      

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08 OctFeatured

Good, Good, Good Advice for Recording Interview Guests and Co-Hosts

by Jason Fairfield0 Comments

By Rainmaker.FM

sr-recording-advice

This episode outlines the best practices for recording good audio for yourself, your guest, and your co-host(s). And yes, Jerod Morris and Jon Nastor have addressed this topic before, but never quite like this …

This week’s episode begins with a callback to last week, as Jerod notes a massive bit of irony that came out of the episode about when to use scripts (and when not to).

Then Jerod and Jon dive into this week’s main topic, prefacing it by explaining how it seems like they’ve been getting an inordinate amount of questions about this lately.

They discuss:

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08 OctFeatured

How to Keep Your Customers Coming Back for More

by Jason Fairfield0 Comments

By Rainmaker.FM

mn-membership-sites-4

In the fourth part of The Mainframe’s series on membership sites, hosts Tony Clark and Chris Garrett outline strategies for keeping your customers sticking around and holding their interest.

Listen in to find out all the details.

In this episode of The Mainframe:

  • How your sales tactics could be costing you a great deal of money and respect
  • The key factors that turn a buyer’s remorse situation into a long-term, loyal customer advocate
  • What you need to implement for your members to achieve what you promised, so you can produce fantastic case studies

Click Here to Listen to

The Mainframe on iTunes

Click Here …read more      

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08 OctFeatured

How to Effectively Use LinkedIn Sponsored Updates

by Jason Fairfield0 Comments

By Rainmaker.FM

ml-sponsored-updates

AJ Wilcox, one of the superstar Missing Link LinkedIn group members (and a LinkedIn ads expert), shares a case study you’ll want to emulate to get the most out of Sponsored Updates on LinkedIn.

Get this, AJ took his target goal from 600,000 prospects all the way to 2.1 million in just a few steps.

And, if you don’t think you need to follow through on your analytics research for your ad campaigns, AJ shares why you need to look at the entire sales funnel. The benefit and cost savings for your ad campaigns and their effectiveness will make you a believer.

In …read more      

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08 OctFeatured

Email Newsletters vs. Content Notifications: A Head-to-Head Comparison

by Jason Fairfield0 Comments

By Beth Hayden

which one won? newsletters vs notifications

Remember when email newsletters were the latest, greatest thing in online marketing?

Remember when you could add a form to your sidebar that simply said, “Sign up to receive my newsletter” and people would join your list in droves?

Unfortunately, those days are over. In today’s overcrowded online market, getting email subscribers is a lot more complicated than it used to be.

Most people are rabidly protective of their email inboxes, and we’re understandably hesitant to sign up for yet another newsletter we’re not going to have time to read.

What people do want, though, is good content. They want helpful, useful, …read more      

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