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07 OctFeatured

How to Develop a Six-Figure Side Gig

by Jason Fairfield0 Comments

By Rainmaker.FM

yp-mark-costes

In this episode of Youpreneur.FM, host Chris Ducker sits down and talks with Dr. Mark Costes as they dive into how he came from being a burned-out entrepreneur to sharing the struggles and strategies he’s come across while growing his six-figure side gig.

There comes a time in the journey of many entrepreneurs when they are simply burned out, stressed out, and exhausted. Chris has been there and so has today’s guest.

Dr. Mark Costes is an entrepreneur and dentist combined; by the age of 33, he had built six successful practices and was coaching other dentists to do the same.

He …read more      

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07 OctFeatured

3 Things Your Audience Wants You to Know about Useful Content

by Jason Fairfield0 Comments

By Rainmaker.FM

ld-useful-content

Publishing useful content is the backbone of any content marketing strategy. But what does it mean to be useful?

Useful content boils down to three things: education, entertainment, and inspiration. And if you can combine all three … you have a winner.

Sometimes, though, you don’t need to entertain. You just need to educate. That’s the case with, say, an irrigation company.

But other times, you need to educate and entertain. That’s exactly what Jon Rimmerman does to move cases and cases of very expensive wine.

These are both winners when it comes to useful content. In essence, useful content respects …read more      

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07 OctFeatured

How to Accidentally Start (then Scale) a Business

by Jason Fairfield0 Comments

By Rainmaker.FM

he-nik-trowbridge

Today’s guest on Hack the Entrepreneur is the President of the Statements Brand, which includes Statements the Salon, Statements the Academy, Statements Photography, and The Statements Project.

She has been in the beauty industry 24 years and an “accidental” entrepreneur for 17 years after accidentally opening a salon at the age of 18.

She still works behind the chair with her team of 50 stylists, as well as educating, managing, and transitioning new talent into the cosmetology industry.

Her salon has been named Best Salon in Prince William County and Northern Virginia for more than five years running and is due to …read more      

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07 OctFeatured

A Reporter Called Me Back … Now What?!

by Jason Fairfield0 Comments

By Rainmaker.FM

pr-reporter-calls

You did it! You pitched a reporter, and he or she called you for comment.

In this episode of PR is Dead, you’ll learn best practices for making the most of this exciting opportunity.

In this 19-minute episode of PR is Dead, host Doyle Albee discusses:

  • How to answer a reporter’s call
  • What you need to think about before sitting down for an interview
  • Some do’s and don’ts for doing interviews

Click Here to Listen to

PR is Dead on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital …read more      

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07 OctFeatured

4 Clever Ways Videos Can Help You Attract Customers

by Jason Fairfield0 Comments

By Neil Patel

videos

Most people would rather watch a movie than read the book that it’s based on.

In general, video is an entertaining and informative type of content that people love.

It’s strange, then, that so few businesses use video to improve the results of their online marketing.

Videos can attract more attention than regular text content can. And since people can’t really skim videos, most will watch the entire thing if it’s interesting.

The biggest benefit of using video is that it typically raises your conversion rate. A video on your landing page will increase your sales, while videos on your blog posts will improve …read more      

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