Building a Trustworthy Brand in the Digital Business Environment

By Rainmaker.FM

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In today’s episode of the Search & Social Podcast (formerly Search & Deploy), host Loren Baker discusses social media and content with none other than Chris Brogan.

Chris and Loren dive into the importance of trust and relationship building in digital business as well as traditional relationships.

They also discuss the importance of content ownership, personal branding, the shelf life of social media, and how businesses can implement storytelling to break through the noise online.

Last but not least, they go over the specific things they’ve learned over the years from speaking, lifestyle choices, and also launching different digital businesses.

Listen to Search & …read more      

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10 Ways Specificity Helps You Build a Profitable Audience

By Kelton Reid

why you should sweat the details

If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second.

We’re all on the verge of an attention meltdown.

This can be a huge hurdle if you’re trying to effectively engage your audience and get your products or services in front of them.

That means you have to use every writing tool you can to gain and keep audience attention.

Believe it or not, a return to solid writing fundamentals — and more specifically, specificity — can get you out ahead of the competition …read more      

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Why Originality Is King, and Why Every Online Business Owner Needs to Embrace It More

By Rainmaker.FM

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Youpreneur.FM host Chris Ducker delves into what it takes to be truly original in online business, why it’s important, and why you don’t need to cut corners in order to create new content.

We are back with another solo show on Youpreneur.FM!

Originality is something many of us have lost touch with, especially in the online world. We’ve forgotten how to set ourselves apart from the crowd, and many have simply ripped off other people’s ideas and content as their own.

On today’s episode, Chris maps out the five reasons why he believes originality is king in today’s online marketplace, why each reason …read more      

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The Entrepreneur’s Path to Building a Real Business

By Rainmaker.FM

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Today’s guest on Hack the Entrepreneur is a marketing expert, entrepreneur, and bass player.

He is the Creative Director of Kinectiv, a marketing firm that focuses on developing business identities and providing customers with a great experience via websites, graphic design, and social media.

He’s been described as the “brains” behind this operation, as he develops strategies and marketing campaigns to ensure the success of Kinectiv’s clients.

He is also the owner of Commonwealth on Queen, a farm to fork cafeŽ.

Now, let’s hack …

Mark Reinmiller.

In this 34-minute episode of Hack the Entrepreneur, host Jon Nastor and Mark Reinmiller discuss:

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This Tiny Editorial Habit Can Make a Big Difference in Your Content

By Rainmaker.FM

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Here’s a quick tip that helps you build trust with your audience.

Discover how to produce clean, professional writing in a way that also maximizes your chances of creating unique content.

In this 14-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • A simple, but often ignored, editorial standard
  • When Stefanie broke this editorial standard during an episode of Editor-in-Chief
  • The importance of researching your ideas before you present them as original content

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Editor-in-Chief on iTunes

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About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and …read more      

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