How to Design a Book Cover That Sells

By Rainmaker.FM

ap-derek-murphy

If your book cover stinks, your book is not going to sell … period.

We live in a world where first impressions mean everything when it comes to quick browsing/shopping. You’ve got something like a millisecond to get someone interested in your book through your cover.

Are you 100 percent sure your cover is right for your genre? Are you 100 percent sure your cover is using the right imagery and fonts?

If not, you’ll want to listen to this episode of Authorpreneur with master book cover designer Derek Murphy.

In this episode of Authorpreneur, host Jim Kukral and Derek Murphy discuss:

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Social SEO Simplified: How to Optimize for the “Other” Search Engines

By Neil Patel

search

Do you want to compete with the best SEOs in the world?

It might be fun, but chances are you’ll either get crushed or have very slow success.

But that’s exactly what you’re doing when you try to rank for keywords on Google.

Sure, you can go after long-tail keywords to avoid the sharks, but you’ll still have some decent competition.

But what if you could go back in time when SEO wasn’t so evolved? You would be able to rapidly rank for terms and grow your organic traffic.

And although I can’t help you with time travel, I can help you find …read more      

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How Not to Be a Sleaze (or a Martyr) in Your Business

By Sonia Simone

Don't take shortcuts; they take too long.

Don’t take shortcuts; they take too long.

I first wrote that advice in a post about site quality as an SEO strategy for content marketers.

It sprang back to mind when we lost the incomparable Yogi Berra last week. Don’t worry, I’m not going to do Yet Another Blog Post with Yogi Quotes (this is a good collection, if you’re looking for one).

But there’s something about that “so wrong, it’s right” Yogi logic that seems to be a constant in business and in life, and I thought I’d write about it.

So what does that initial advice …read more      

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A Step-by-Step Guide to Generating Clients by Writing Case Studies

By Neil Patel

case study

You can use many methods to improve your conversion rate.

But very few can improve your conversion rate as much as case studies can.

Case studies have a few big benefits:

  • they resonate with prospects
  • they show that your product or service can work
  • the transparency increases the trust a reader has in you

All of these benefits are important, but the last one—in particular.

Trust is one of the most important factors in conversion rate optimization:

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Why is trust important? The reasons might seem obvious, but data explains these reasons to eliminate all doubt.

A study by …read more      

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3 Resources to Help You Become a Professional Content Marketer

By Stefanie Flaxman

Copyblogger Collection - How to go pro with content marketing

Professional content marketers think like students.

They study all of the content they consume with a critical eye, looking for ways to learn from smart techniques that others use.

But how do you know what works right now in content marketing and what doesn’t?

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to become a well-paid writer
  • How to form a professional support network
  • How to craft cutting-edge content ideas that grow your business

As you work your way through the material below, use each lesson as an opportunity to refine the way you approach …read more      

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