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23 SepFeatured

How to Write for Media Outlets, Large or Small

by Jason Fairfield0 Comments

By Rainmaker.FM

pr-write-for-media-outlets

On PR is Dead, host Doyle Albee has been talking about what reporters (editors, bloggers, etc.) like and don’t like, and this week you hear it straight from the source.

ColoradoBiz Magazine’s Lisa Ryckman talks about what she looks for in contributed content and what irritates her (not much, as it turns out!).

She also gives some great nuggets about how you can write for media outlets.

In this 16-minute episode of PR is Dead, host Doyle Albee and ColoradoBiz Magazine’s Online Editor Lisa Ryckman discuss:

  • What Lisa looks for in contributed content
  • What will get your content accepted — or rejected
  • What a day at …read more      
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23 SepFeatured

5 Advanced Formatting Tips to Maximize Time on Site and Conversions

by Jason Fairfield0 Comments

By Neil Patel

design

You get it, right?

You need great content if you’re going to use content marketing to build your website’s traffic.

But that’s not enough by itself.

If you just used plain text in all your posts, barely anyone would read them, no matter how good your writing and message were.

You need to make it readable.

And by readable, I mean two things:

  1. Content that is easy to read: the content is clearly separated in such a way that lets the reader quickly read it without getting lost or confused.
  2. Content that is fun to read: People read best when they are interested and engaged. The way …read more      
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23 SepFeatured

Your Last Chance this Year to Join Our Community of Professional Content Marketers

by Jason Fairfield0 Comments

By Sonia Simone

Get Inside Authority - Doors close to new members in 1 week

This week will be the your last chance this year to join Authority — our private community of content marketers.

We’re going to be moving to limited enrollment periods, so that the Authority team and I can put all of our focus on giving our community members the best experience we can.

But before we talk about the details of that — let me connect the dots if you don’t happen to quite know what Authority is.

So what is Authority, anyway?

Authority is a community of content marketers that promotes and celebrates excellence.

Who are these content marketers? Well, lots of them …read more      

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22 SepFeatured

How Andy Weir (Bestselling Author of ‘The Martian’) Writes: Part Two

by Jason Fairfield0 Comments

By Rainmaker.FM

wf-andy-weir-file-two

The New York Times bestselling author of The Martian dropped by The Writer Files to chat with host Kelton Reid about his writing process and the upcoming movie adaptation of his hit book, directed by Ridley Scott and starring Matt Damon (release date October 2, 2015).

The author’s journey to #1 on the New York Times Best Sellers list began as a humble series of blog posts that grew enough interest to demand self-publishing to Amazon. When The Martian’s popularity sky-rocketed, traditional publisher Random House called, and the rest is history.

From software engineer to sci-fi phenom, Andy is a down-to-earth writer …read more      

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22 SepFeatured

How to Use Humor in Content (Without Looking Like a Clown)

by Jason Fairfield0 Comments

By Rainmaker.FM

hp-humor

Have a sense of humor? Want to try a lighter style of marketing without looking like an idiot? Today’s episode of Hit Publish is for you.

Using humor is a great way to build bridges and tear down barriers with your customers.

More and more, consumers today want to see the “personal” side of a business and light-hearted content is perfect for this.

Even if you don’t think of yourself as a “comedian,” Hit Publish host Amy Harrison has six simple rules to help you test the water (safely) for using humor to win over your customers.

Oh, and Amy has a cold. …read more      

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