Why Twitter’s True Value Has Nothing to Do with Your Followers

By Rainmaker.FM

ec-twitter-value

As an Editor-in-Chief, it’s your job to determine the best ways for you to use social media.

Do you use Twitter in a way that feels natural to you, or do you just follow the social media post formats that other people in your industry use?

The answers to those questions don’t particularly matter as long as your social media use helps you meet your goals.

In this 22-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • The social media trap many content marketers fall into
  • Why Stefanie didn’t use her original title for this episode
  • How research can transform amateur musings into professional content
  • Connecting on Twitter …read more      
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How Telling Great Stories Helped This Author Sell More Than 350,000 Books

By Rainmaker.FM

ap-andrea-waltz

With more than 350,000 copies of her self-published book Go for No sold, and more than 793 reviews on Amazon, Andrea Waltz has built a publishing empire that would make most aspiring authorpreneurs jealous.

This successful business parable draws an audience of targeted customers to her audio training programs and assists her in gaining valuable speaking engagements.

If you’re at all interested in learning how to build a lifestyle business around a great book, then this interview on Authorpreneur is one you will not want to miss.

In this episode of Authorpreneur, host Jim Kukral and Andrea Waltz discuss:

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How I Generated $332,640 in 3 Months From Instagram

By Neil Patel

instagram

Who would have ever thought that you could get a direct ROI from social media? But hey, if there wasn’t potential…companies such as Facebook wouldn’t be worth 200 billion dollars.

So, what’s the key to making a lot of money from these social media sites? Well, over the last year, I’ve figured it out.

The trick I’ve learned is that you have to find popular social profiles that aren’t monetizing but are willing to promote your products and services for a quick buck. I know that sounds simple, but there is actually a bit more to it.

Let’s see how a few companies, …read more      

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Your Top-to-Bottom Email Checklist: What to Include Before You Hit Send

By Beth Hayden

Free checklist - send emails with confidence

It’s time for you to send an email to your list — but you’re scared silly.

Now that you’ve grown your mailing list beyond just your closest friends and family, sending emails to your subscribers has turned into a nail-biting experience.

When you’re sending an email, there are a lot of little details to remember — and those details can make or break the success of your email campaign.

Email mistakes are difficult to correct and can be costly or damaging to your reputation.

That’s why we’ve created a step-by-step checklist that contains the elements you need to think about before you …read more      

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14 Examples of Truly “Epic” Content: How Does Yours Stack Up?

By Neil Patel

epic

The word epic is overused.

It’s become watered down over the years, and most people don’t seem to appreciate what it means.

Which is a problem.

Why? Because the first rule of content marketing is:

Create epic content.

I’ve written about creating great content many times before, but epic is a level above that.

According to the dictionary, epic describes something that is:

  • heroic; majestic; impressively great

OR

  • of unusually great size or extent

In plain English, it refers to something that’s so much better than any other thing out there that you can’t help but to be impressed with it.

And although you can’t always hit the epic level with …read more      

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