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How to Use the ‘Rule of Three’ to Create Engaging Content

structure your ideas with the rule of three

What’s so magical about the number three?

It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.

It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy.

It all comes down to the way we humans process information. We have become proficient at pattern recognition by necessity, and three is the smallest number of elements required to create a pattern.

This combination of pattern and brevity results in …read more

09 SepFeatured

Finally: A Podcast about the Superiority of Written Content

by Jason Fairfield0 Comments

By Rainmaker.FM

There seems to be a debate between audio content and written content. And it’s an acrimonious debate. So Pamela “Battle-Ax” Wilson decided to address the issue head on.

She did it in an article called “Is Podcasting Replacing Written Content Marketing?” And it’s a contentious little article.

Seeing that Ms. Wilson kicked the hornet’s nest with a lead foot, The Lede hosts Jerod Morris and Demian Farnworth decided to get down to the truth of the matter to ultimately decide which is better. (We all know the answer, right?)

In this 32-minute episode of The Lede, you’ll discover:

Why Copyblogger Media had to …read more

09 SepFeatured

How a ‘Scatterbrain Creative’ Became a Full-Time Blogger

by Jason Fairfield0 Comments

By Rainmaker.FM

Today’s guest on Hack the Entrepreneur is a former English teacher, lover of all things creative, blogger at Just a Girl and Her Blog, and an author of three ebooks, including Building a Framework: The Ultimate Blogging Handbook.

Although she started and runs a great business, she says her favorite job is being a wife to her husband and a mother to her two boys.

She started Just a Girl and Her Blog as a hobby in January 2013 and made a six-figure income in just two years. She blogs about organization, home decor, creative ideas, and random happy thoughts.

Now, let’s hack …read more

09 SepFeatured

Michael Port on the Power of Presentation

by Jason Fairfield0 Comments

By Rainmaker.FM

You may know Michael Port as the author of the small business classic Book Yourself Solid. But did you know that he was once a professional actor, with roles on Third Watch, Law and Order, and Sex and the City?

Given his unique mix of business savvy and acting skills, it makes sense that Michael is committed to creating heroic public speakers. Whether or not you ever get on stage, though, we’re all in the presentation business when it comes to building our businesses.

Of course, speaking engagements can be one of the most effective forms of “content marketing” for freelancers and …read more

09 SepFeatured