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09 SepFeatured

How to Use Emotional Content to Engage, Inspire, and Persuade

by Jason Fairfield0 Comments

By Rainmaker.FM

hp-emotional-content

Do you know which emotions will get your reader’s attention and pull her into your content? If not, how do you pin them down? And then once you’ve identified them, what do you do with them?

Targeting your customer’s emotions in your content is a key content marketing technique that you can use to get your reader’s attention, keep her engaged, and encourage her to act.

But how do you do this without being over-the-top?

In today’s episode of Hit Publish, you’ll discover why emotions play such an important role when you want to influence or persuade someone and how to start …read more      

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09 SepFeatured

Marketing for Writers and Other Creative Souls

by Jason Fairfield0 Comments

By Rainmaker.FM

cp-marketing-for-creatives

Creativity is a wonderful thing. You get to make something out of nothing, have a fascinating life, and bring brand-new ideas and expressions into the world.

But a creative soul can sometimes make one thing tough: marketing yourself and your work.

In this session of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about some ways that creative folks (especially writers) can get more comfortable marketing themselves and the work they do. You’ll learn about building your platform and what to do with it as it grows.

In this 21-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone …read more      

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09 SepFeatured

What’s in Your SEO Arsenal? 6 Skills All SEOs Need to Have

by Jason Fairfield0 Comments

By Neil Patel

toolbox

There’s no university degree for SEO.

Yet, you’re expected to know a lot about many different things. This is why it’s so tough to define what a great SEO is.

In most professional situations, knowing SEO alone is no longer enough. You also need to have your fair share of marketing, business, and PR skills.

While some of these skills are luxuries, I’ve identified six things that all good SEOs need to possess.

Great ones will possess all of them and more. SEO is an interesting field because it can use skills from all sorts of other fields.

So, if you’re passionate about something that …read more      

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09 SepFeatured

Test Drive Rainmaker Platform to Get Free Access to More than 230 Hours of Included Training

by Jason Fairfield0 Comments

By Brian Clark

why a rainmaker could use authority

It’s been almost a year since we launched the Rainmaker Platform, which provides a complete managed website solution for content marketers and digital entrepreneurs. And as is customary for us, we’ve given our absolute best deal to the thousands who have joined us so far.

One of the truly generous aspects of the current offer is including our Authority training community free of charge — a $399 annual cost otherwise. Membership in Authority delivers an astounding amount of value:

  • More than 230 hours of on-demand content marketing education
  • Weekly events like webinars and Q&As hosted by our team of …read more      
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08 SepFeatured

How to Create Legendary Content that Builds Your Business

by Jason Fairfield0 Comments

By Rainmaker.FM

nr-bryan-eisenberg

“Storytelling” and “empathy” have become business buzzwords, which is either hilarious or sad depending on your perspective. These two words, however, are at the root of what it means to be a human being.

And yes, these two words are also the key to effective marketing of any kind. When you add in a strongly integrated mix of content and the right products and services, you’ve got an amazing business.

Bryan Eisenberg joins Brian Clark on New Rainmaker today to discuss the principles from his book Buyer Legends (co-written with his brother Jeffrey Eisenberg and Anthony Garcia). In short, they talk about …read more      

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