Why Don’t Some Online Courses Sell?

By Rainmaker.FM

un-sell-online-courses

Online courses are a great way to build a business. They’re also a great way to get better-qualified clients, or build an additional revenue stream by providing an alternative to your services.

But sometimes, things don’t go as planned. Your course isn’t selling as much as you’d like, or worse, it’s not selling at all.

There’s a methodical analysis you can perform to see if you can spot the problem. Of course, this is the same analysis you should perform before you create a course.

In this episode of Unemployable with Brian Clark, Brian discusses:

  • How to be absolutely sure what works
  • Why re-examining existing …read more      
Read More

Two Ways to Turn Facebook Fans into Paying Customers

By Rainmaker.FM

tt-facebook-to-customer

Jon Loomer has been using Facebook for business since 2007. And despite the ever-changing landscape, Jon has continued to thrive by marketing on the platform. Jon is now a leading Facebook marketing expert, and in this episode of Technology Translated, it’ll be clear why.

When host Scott Ellis asked Jon to come on his show, he had no idea what a treat his listeners were in for.

By the middle of this episode, listeners will recognize the gold mine of information Jon is sharing, including how he executed one campaign that converted Facebook fans to email subscribers at the whopping …read more      

Read More

What Craft Beer and Food Trucks Can Teach Us About the Power of Collaboration

By Rainmaker.FM

sr-power-of-collaboration

Your fellow Showrunners, even those serving the very same niche(s) that you’re serving, are not your enemies. 95 percent of the world has no idea what you’re doing as “podcaster,” so don’t turn a cold shoulder to the few who do.

This week’s episode of The Showrunner begins with a discussion about the value of meeting your listeners in person when you get the opportunity to do so. Hosts Jerod Morris and Jon Nastor offer up a few actionable ideas on how to bring the topic up with your audience.

Then, for the final time, they harken back to their experience at …read more      

Read More

The Zen of Measurement, Optimization, and Focus

By Rainmaker.FM

mn-zen-metrics-1

In this new series on The Mainframe, hosts Tony Clark and Chris Garrett discuss the importance of the right metrics in growing your business, and why you should not be paralyzed by math.

In this episode of The Mainframe, Chris Garrett and Tony Clark discuss:

  • How you can determine the correct metrics for your business
  • Where to start, and what you need to focus on
  • Why the big Silicon Valley tech companies are not the right businesses to model

Click Here to Listen to

The Mainframe on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital commerce …read more      

Read More

The Problem with the ‘Hell-For-Leather’ Writing Movement

By Rainmaker.FM

rd-hell-for-leather

As of late, it’s fashionable to write hell for leather. In fact, there’s a hot cottage industry in the writing culture. But is it good for the writing community? Or detrimental?

For lack of better terms, let’s call this trend the “The Hell-For-Leather Writing Movement.” Or HFLWM.

You see HFLWM in titles like “How to Write Fast,” “Write an Article in 20 Minutes,” and “How Fast Can You Write?”

Growing content demands and aggressive editorial schedules shove this thinking into our faces. But it gets empirical with 5 Personal Writing Metrics Every Content Marketer Should Track by Nate Baker at Raven.

And …read more      

Read More