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21 AugFeatured

3 Resources to Help You Spread Your Message to the Right People with Smart Content

by Jason Fairfield0 Comments

By Stefanie Flaxman

Image description

I write my best drafts in my head while taking a walk or washing dishes.

But in order to complete those drafts, I need to transcend the solitary activities that enabled me to write them and tap into the minds of the people I’d like to reach. I need to strategize how I’m going to turn my ideas into refined digital content.

This week’s Copyblogger Collection is a series of three handpicked articles that will help you get out of your own mind and effectively spread your message to the right people through smart content. You’ll learn:

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20 AugFeatured

Introducing PR is Dead: Your Guide to the Ever-Evolving World of Digital Public Relations

by Jason Fairfield0 Comments

By Rainmaker.FM

pr-digital-pr

In today’s fractured and ever-changing media landscape, doing PR the old way isn’t going to cut it.

PR is Dead will explore techniques and ideas for integrating new ideas with appropriate stand-bys to get the most from your public relations program.

In this 13-minute episode of PR is dead, host Doyle Albee discusses both why he thinks PR is dead (it isn’t, but traditional programs are) and talks about making yourself an expert in modern media. You’ll discover:

  • PR does not mean “press release”
  • That reporters, editors, and bloggers need experts … why not you?
  • Story ideas that actually work
  • How to comment on the news …read more      
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20 AugFeatured

The Mobile First Philosophy (and How to Start Building Your Own Mobile Strategy)

by Jason Fairfield0 Comments

By Rainmaker.FM

tt-mobile-first

Despite overwhelming statistics and in-your-face use cases, a lot of businesses are still slow to embrace mobile in their marketing.

Those that wait are giving competitors that don’t a leg up.

Aaron Strout is the President of WCG and has been working in digital for 20 years. Aaron understands the importance of mobile for his business clients and has a knack for explaining it in a way that’s easy to understand.

In this episode of Technology Translated with host Scott Ellis, dive in with Aaron and cut through the noise to find out what Mobile First really means, how to …read more      

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20 AugFeatured

Why Just-in-Time Learning Is Critical for Your Show’s Future

by Jason Fairfield0 Comments

By Rainmaker.FM

sr-just-in-time-learning

We know we need to be constantly learning. It’s the only way to get ahead, stay ahead, and sometimes just keep up. But can too much learning actually be a bad thing when it comes to the launch and growth of our shows?

Yes. If we overcomplicate it.

This week’s new episode of The Showrunner begins with Jerod Morris outlining how he prepared to unplug on vacation while none of his five shows missed their schedules.

Then he and Jon Nastor jump into this week’s main topic, yet another one inspired by their time and side conversation at Podcast Movement.

The Showrunner …read more      

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20 AugFeatured

The Power of the Very Small Business

by Jason Fairfield0 Comments

By Rainmaker.FM

un-very-small-business

There are more than 26 million companies in the United States with fewer than 20 employees. The vast majority of those businesses have fewer than five employees, and often only one.

There are about to be a whole lot more of these very small businesses. Interestingly, it’s because big businesses are also going to become radically smaller.

Long before robots replace manual laborers and algorithms replace even the smartest knowledge workers, the disruption of the traditional economics that encouraged scaling up with more employees will be turned on its head.

Which means, a lot of people are about to become involuntarily unemployable.

Brian Clark’s …read more      

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