Type To Search

Type To Search

CONTACT US

Type To Search

11 AugFeatured

Benji Rogers on Getting Comfortable with Being Uncomfortable

by Jason Fairfield0 Comments

By Rainmaker.FM

he-benji-rogers

Today’s guest on Hack the Entrepreneur is the President and Founder of PledgeMusic, a direct-to-fan company that offers musicians a unique way to engage with their fans during the music-making process.

He is an independent musician who received the A&R Worldwide Digital Executive of the Year award in 2014 and appeared in the 2013 Billboard 40 Under 40 Power Players list.

His recent engagements include keynote addresses and panels at events such as Canadian Music Week and GRAMMY Camp. He also gained a position on the Board of Directors for the Future of Music Coalition this year.

Now, let’s hack …

Benji Rogers.

In this …read more      

Read More
11 AugFeatured

How This Social Media Thing Kicked Web Writing Right in the Feels

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-social-media-writing

Before social media entered the stage, a marketer’s job was two-fold: write a compelling landing page and drive traffic to that landing page. But the Internet has changed all of that.

Not so much the Internet, but social media. In particular — networks like Twitter, Reddit, 4chan, and YouTube — the most potent platforms for transmitting and spreading an idea.

The influence these sites have had on web writing is huge. So huge that some online publishers have changed their editorial processes to reflect this influence.

And some publishers are even launched to take advantage of social sites.

In this 8-minute episode of …read more      

Read More
11 AugFeatured

How to Pre-Sell Your Product by Offering Tantalizing Samples

by Jason Fairfield0 Comments

By Sean D’Souza

increase sales by giving away a taste of your product

Selling a product is much easier when you have a pre-sell strategy in place.

To understand the concept of the pre-sell, it might be a good idea to take a walk around a supermarket.

In this store, you’re likely to see some folks doling out samples of their products. Some days, these folks look kind of forlorn as they passively stand there with their sausage, ice cream, or wine samples as people politely taste their offerings and walk away.

To us, it just looks like a feature that keeps customers happy as they walk around the store.

To the company …read more      

Read More
10 AugFeatured

The Psychology of Selling Books with Sean D’Souza

by Jason Fairfield0 Comments

By Rainmaker.FM

ap-sean-dsouza

Sean D’Souza is the master “Rainmaker.” Through years of experience studying human behavior, Sean has created a powerful business that teaches business owners — and authors — how to sell their wares and provide maximum value.

The bottom line is that everyone who sells anything needs to understand how the human brain works, whether it’s a book or the Brooklyn Bridge.

In this episode of Authorpreneur, host Jim Kukral and Sean D’Souza discuss:

  • Why people make decisions on what to buy and how much to pay
  • How to structure your products, services, and books so that people will buy
  • The “yes, yes” strategy …read more      
Read More
10 AugFeatured

Native Commerce: Media That Makes Real Money

by Jason Fairfield0 Comments

By Rainmaker.FM

nr-native-commerce

This podcast began with the mantra “media not marketing.” In other words, valuable online content does the job that marketing is supposed to do, but instead of people avoiding it, they seek it out.

Once you have an audience, you can intelligently determine what people want to buy. Not with random ideas and guesswork, but by serving the problems and desires of a group of real people.

There’s a new buzzword for this process: Native Commerce. In short, this means an integration of media and related products and services developed and owned by the media company itself, not by outside advertisers.

That’s the …read more      

Read More