How to Run Contests That Encourage User-Generated Content

By Neil Patel

increase chances

Are you looking for a new way to spice up your marketing strategy?

Your current promotions may be effective for now, but you need to mix things up. After a while, using the same marketing tactics over and over again gets stale.

Promotional contests are one of my favorite ways to keep an audience engaged.

This is a great opportunity for you to increase brand awareness and even build hype for a new product launch.

The best promotions give something away to participants.

There are a few different types of such promotions.

Contests require some type of skill. People who enter a contest …read more      

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Creative Systems for Content Success

By Sonia Simone

We all have checklists on the mind lately, gearing up for the release of the small but mighty Content Confidence Checklist (look for it in the next week or so). It’s got us thinking about processes and lists to improve our creative output. On Monday, Stefanie Flaxman gave us the Meticulous Blogger’s 12-Step Publishing Checklist,
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The Top 10 Principles That Boost Your Website Loading Time

By Neil Patel

high abandonment rates

How fast does it take for your website to load?

You may not think about this question very often, but it’s arguably the most important aspect of your site.

That’s because 47% of people expect pages to load in just two seconds or less. Failure to meet this benchmark will crush your conversions.

In fact, 40% of website visitors will abandon pages if they take more than three seconds to load.

If you see high bounce and low conversion rates on your website, page load speed could be the issue. It’s also worth noting that websites with simple …read more      

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Are You Making These 7 Mistakes with Your About Page?

By Sonia Simone

Good old Google. They do like to keep life interesting for web publishers. You may have heard rumblings about a recent update that wreaked havoc on a lot of “your money or your life” sites — the ones that talk about health, fitness, finances, or happiness. That update appeared to look at the credibility of
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3 Famous Writers on Process and Productivity

By Kelton Reid

There is something both tragicomic and cathartic about trying to assume the dispositions of incredibly successful and prolific authors when you’re staring at a blank page. But what better way to procrastinate than to live vicariously through the habits and productivity secrets of renowned writers of yore. A brief tour of the scribe Hall of
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