The Jerry Seinfeld Approach to Adaptive Content

By Rainmaker.FM

mn-seinfeld-adaptive-content

We know you must deliver the right marketing message, to the right audience, at the right time, but why is that so important?

And how do you ensure that outcome in your own business?

In this episode of The Mainframe, Chris Garrett and Tony Clark reveal:

  • Why adaptive content is so important
  • The lesson we can learn from stand-up comedians, and how the approach must differ when it comes to your marketing content
  • Which assets you need to gather, and how to start implementing this approach today

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Rainmaker.FM

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Raise the Stakes! 13 Writing Ideas that Really Work

By Rainmaker.FM

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Never forget that the formula for writing for the web is simple: it must be clear, concise, and compelling. We’ve covered how to make it clear and concise. Let’s look at what it really takes to make it compelling.

Yesterday, we saw how you can make copy compelling by raising the stakes with cancer and death.

Today, we are going to expand on that with a total of 13 tips. But ultimately, every single one of these tips boils down to this: show your readers something they want — and then threaten it.

In this 10-minute episode of Rough Draft with Demian Farnworth, …read more      

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10 Content Marketing Goals Worth Pursuing

By Sonia Simone

content goals that build your business

Editor’s note: The original version of this post was published on February 1, 2012.

Ever wonder why content marketing works so well for some businesses — and doesn’t seem to do anything at all for others?

Curious about why some content that seems great doesn’t do anything to build a business?

Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.

Content all by itself — even terrific content — is just content.

It may be entertaining. It may be educational. It may contain the secret to world peace and …read more      

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3 Counterintuitive Activities that Will Improve Your Business

By Rainmaker.FM

un-counterintuitive-business-activities

When we think about personal development in terms of our business, we’re thinking of continuing education, or professional development. Maybe it’s a leadership seminar, or some kind of motivational training.

Those things are great, and necessary. But some of the most important things we can do in terms of personal development might seem like they have nothing to do with business.

Ultimately, they do … in fact, these things not only improve your quality of life, they can lead to unprecedented business breakthroughs. And they also fly in the face of the generally accepted mythology and even social rewards that surround …read more      

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13 LinkedIn Power Tips from the First 9 Episodes of The Missing Link

By Rainmaker.FM

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Listen in to The Missing Link this week to learn about three critical areas of your LinkedIn business: how to create a compelling profile, how to make meaningful contacts, and smart ways to build traffic.

Host Sean Jackson and Mica Gadhia share their favorite tools from their favorite guests for their favorite audience … you!

You can get started creating a stronger LinkedIn presence right now after listening to these tips and learning about tools that they’ve compiled just for you. It’s not one to be missed!

In this episode of The Missing Link, host Sean Jackson and Mica Gadhia discuss:

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