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05 AugFeatured

How to Attend an Industry Conference Like a Boss

by Jason Fairfield0 Comments

By Rainmaker.FM

ld-conference-going

Business conferences offer a variety of benefits. Networking opportunities. Gobs of knowledge. Parties galore. Enough to distract even the most focused person.

While networking is a major — if not the major reason — to attend a conference, what can’t be missed is the fact that you have some dynamite speakers sharing some dynamite information.

How do you retain it all, but still have fun? That’s what this episode of The Lede is all about.

In this 22-minute episode of The Lede, you’ll discover:

  • Why a pre-conference game plan is essential
  • What to do with speakers you have never heard of before
  • How to …read more      
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05 AugFeatured

Sonia Simone’s Favorite Tools of the Trade for Writing, Content Planning, and Creative Collaboration

by Jason Fairfield0 Comments

By Rainmaker.FM

cp-writing-tools

Tanya, from our Authority community, asks about tools for writing and organizing content.

Sonia Simone originally intended this as a wider Q&A session — but it turns out she had a lot to say about tools for writing, content planning, and creative collaboration!

In this 26-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone gets into:

  • Her favorite tools for writing blog posts
  • What Sonia uses to plan content strategy
  • A word of caution about quotes and plagiarism
  • The tools Sonia uses when it’s time to start writing
  • Tools you probably don’t need
  • How to keep it all organized

Click Here to Listen to

Confessions …read more      

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05 AugFeatured

The 2 Things that Make a Dull Product Irresistible

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-irresistible-products

When you say the word “data,” few people perk up their ears. It’s a cold word that brings to mind row after row of zeros and ones.

Yet, we need data to help us make sound business decisions, uncover lost opportunities, and perfect our current efforts.

So how do you talk about software that sorts through massive amounts of complicated data? What’s the benefit? How about curing cancer?

See, if you want people to care about your copy, then something has to be at risk. And the higher the stakes, the more compelling the copy.

Let’s look at the copy behind a video …read more      

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05 AugFeatured

The Step-by-Step Guide to Fixing Any Google Penalty  

by Jason Fairfield0 Comments

By Neil Patel

penalty

Google penalties aren’t new, but they’re still a huge concern for SEOs.

It’s scary to think that organic search traffic can be virtually wiped out overnight. You could go from wildly profitable to just getting by—if you get hit by a penalty.

In case you’re brand new to SEO, here’s the short version of what penalties are:

If you violate Google’s guidelines (and get caught), Google will slap your site with a penalty so that all your search engine rankings decline dramatically (often 50+ spots each).

Despite your best efforts to comply with Google’s guidelines and recommendations, you may still get hit with a …read more      

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05 AugFeatured

The 5 Words that Are Key to Podcast Monetization

by Jason Fairfield0 Comments

By Jon Nastor

how to hear the sweet sounds of podcast profits

To start, run, and grow a podcast takes time. A lot of time.

Putting in the effort it takes to show up consistently every week and build an engaged audience takes work. A lot of work.

Podcasting is a crappy hobby, but it’s a great job. – Roman Mars of the 99% Invisible podcast

Podcasting is a great job, and the only way for it to become one is through proper monetization.

Attracting and maintaining relationships with sponsors

This past weekend, I had the honor of participating on a panel at Podcast Movement. The panel was hosted by Erik Harbison, CMO of AWeber. …read more      

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