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20 JulFeatured

The Membership Imperative and the Persistence of Audio Content

by Jason Fairfield0 Comments

By Rainmaker.FM

nr-membership-imperative

We’ve been talking a lot about the benefits of the “logged in experience” when it comes to email list building and marketing automation. There’s even more to it than that.

Birthday boy Jerod Morris joins Brian Clark for this episode of New Rainmaker to talk about interesting things they’ve spotted in the endless content stream related to digital commerce.

Brian and Jerod discuss why web analytics are usually horribly wrong (and what to do about it) and marvel at the staying power and popularity of audio content.

Tune in to New Rainmaker with Brian Clark to hear Brian and Jerod discuss:

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20 JulFeatured

Sol Orwell on Being Relentless and Not Giving Up

by Jason Fairfield0 Comments

By Rainmaker.FM

he-sol-orwell

Today’s guest on Hack the Entrepreneur has built companies in several different industries and has been successful enough to hand the companies over to someone else to manage and run.

He had more or less retired when he co-founded Examine.com, an independent and unbiased evidence-based organization that investigates the science behind supplementation and nutrition.

He’s trying to make a difference in this industry, and with more than one million people visiting the site every month, he appears to be doing just that.

He is also a fitness adviser at Schwarzenegger.com and, in 2014, he was recognized as a Game Changer by Men’s …read more      

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20 JulFeatured

How to Position Your Digital Content for Maximum Impact

by Jason Fairfield0 Comments

By Rainmaker.FM

ec-content-impact

You don’t need to reinvent the wheel when creating the best digital content for your audience.

Find out how you can apply a classic marketing lesson to your own content marketing, as well as your product and service creation.

In this 17-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • The power of packaging (and repackaging)
  • Why we’re naturally inclined to buy certain products and ignore others
  • How to transform something you’ve already created into a more useful package for your audience

Click Here to Listen to

Editor-in-Chief on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing …read more      

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20 JulFeatured

How to Get Massive Attention with a ‘High-Concept Pitch’

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-high-concept-pitch

There’s an old-school trick to selling ideas to movie executives. It’s called the high-concept pitch.

A high-concept pitch lays out the entire story — premise, promise, and execution — in one simple sentence. Here are a few famous examples from Hollywood:

  • Backdraft: Top Gun in a firehouse
  • Ghost: a man dies and becomes his wife’s guardian angel
  • Liar Liar: a lawyer is forced to tell the truth for 24 hours
  • Hook: what if Peter Pan grew up?

There’s a number of things high-pitch concepts achieve, but they mainly bring together two completely different ideas and then demonstrate in the short pitch why your idea is different …read more      

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20 JulFeatured

Quantify Your Results: The 14 Most Important SEO Metrics

by Jason Fairfield0 Comments

By Neil Patel

seo

Many SEOs, especially those new to the game, have a constant feeling of uncertainty.

They spend weeks or months working, but it’s really hard to see if the results are worth their time.

Eventually, they (possible you) realize that without some way of tracking results, there’s no way of evaluating whether all the work you’ve done was worth it or not.

So then, you start tracking a single metric such as keyword rankings diligently. You do that for a few months and see some improvement.

However, a new problem arises: a single metric can’t describe the results of your work.

Unless you’re tracking every single …read more      

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