13 Logic Mistakes that Make Content Marketers Look Irresponsible

By Demian Farnworth

raise the bar with clear, coherent content

Because of the high consumer demand for content, we content marketers swoop in to fill that demand. And often because of the heavy demand of our publishing schedules, we get lazy with our arguments.

We fall into logical fallacies — mistakes of reasoning — that ultimately make us look dull, careless, or just inexperienced. They make it difficult to build trust with our audiences.

When you produce logical content consistently, you define yourself as professional and set yourself apart from the noise.

So let’s look at some of these mistakes of reason content marketers may make. Thirteen in …read more      

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4 Ways to Drive More LinkedIn Traffic to Your Blog

By Neil Patel

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It’s one of the most difficult things for a marketer: to use social media and achieve actual results.

Anyone can go out and buy tens or hundreds of thousands of dollars in ads, but not all businesses have that kind of budget.

The good news is that you can do it for much cheaper, even zero dollars (minus your time)—it’s just harder.

What I’m going to show you today are four specific ways to use LinkedIn to drive traffic and qualified leads to your website.

There are more than 300 million LinkedIn members, and the site gets over 187 million …read more      

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3 Articles that Will Help You Use Email to Build an Engaged Audience of Superfans

By Stefanie Flaxman

build an audience who wants to hear from you

This week’s Copyblogger Collection is a series of three handpicked articles that will help you build an email list full of subscribers who are eager to hear from you.

You’ll learn:

  • How to turn website traffic into business
  • How to encourage visitors to sign up for your email list
  • How to use landing pages to speak directly to readers

That’s right — these articles will help you connect with excited fans who love what you do and want to hear more about the products and services you offer.

And if you want more information about smart email marketing strategies, don’t forget to sign up for Brian …read more      

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How to Pick the Right Hosting Company for Your Website

By Rainmaker.FM

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Website hosting seems like such an easy decision.

But not all hosting is created equal.

In this episode of Technology Translated, you’ll learn what you need to know so you can make a better hosting decision for your business.

John P. is the host of GeekBeat.TV and is a former telecom executive and CMO for the data center and hosting company Layered Technologies.

Technology Translated host Scott Ellis has found no one better at explaining the nuances of hosting than John. They’re going to give you a behind-the-scenes look at how website hosts operate and think.

You might rethink your hosting choice after …read more      

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How to Apply the Principles of Guest Blogging to Grow Your Show

By Rainmaker.FM

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You already know that guest blogging can be effective as a strategy for building a blog audience.

But did you realize you can apply the same principles for growing your podcast audience?

Jerod Morris and Jon Nastor explain in this week’s new episode of The Showrunner.

They begin with a brief discussion about one of the great perks of running a show: the opportunity your show’s platform provides for you to interview everyone from childhood heroes to people you look up to professionally. Jerod and Jonny have experienced both recently and share a few of their stories.

Then they dig into the …read more      

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