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16 JulFeatured

The Final Episode of No Sidebar … And the Start of Something New

by Jason Fairfield0 Comments

By Rainmaker.FM

ns-the-end

Like all good things in life, this podcast has come to an end … kinda.

As this season of the No Sidebar podcast wraps up, Brian Gardner and Darrell Vesterfelt talk about the future … specifically, the new podcast they’re starting together.

In this 10-minute episode of No Sidebar, host Brian Gardner and Darrell Vesterfelt discuss:

  • The disconnect between the No Sidebar podcast and the website
  • Why they’ve chosen to move on to a new adventure
  • A little bit about what to expect in the coming weeks
  • The ‘80s, Scott Ian of Anthrax, and Michael Stipe of R.E.M.

Click Here to Listen to

No Sidebar on …read more      

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16 JulFeatured

The Right Way to Measure Audience Attraction, Retention, and Conversion

by Jason Fairfield0 Comments

By Rainmaker.FM

mn-attraction-retention-conversion

We know tracking your progress and metrics are important, but how do you measure your business in a way that enables you to make good business decisions?

Find out in this episode of The Mainframe …

In this episode, Chris Garrett and Tony Clark discuss:

  • Why a lot of the key metrics people talk about will be no help to you
  • How to track your business in a way that will provide a good return on investment
  • Why you always have to focus on one element of the ARC approach, and it might not be what you think
  • Ways that you can look at your customer …read more      
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16 JulFeatured

A Lesson in Authority from a Wooden-Legged Civil War Soldier

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-authority-101

Anybody out there know who Cyrus Trask is? Anyone?

You won’t find out who Cyrus Trask is if you eyeball a list of country singers. No. You can only find out who Cyrus Trask is by reading John Steinbeck’s novel East of Eden.

John Steinbeck describes Cyrus Trask as the father of Adam and Charles Trask. Cyrus is the patriarch. The family stud.

He’s a daunting man who lies “so convincingly about his military heroics during the Civil War that the government appoints him to a powerful position in the Army administration.”

But he was never in battle long enough to acquire any real-world …read more      

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15 JulFeatured

Are LinkedIn Ads Worth the Price?

by Jason Fairfield0 Comments

By Rainmaker.FM

ml-linkedin-ads

While ads on LinkedIn can be expensive, if you know the right formula, they can be very effective.

One of the biggest complaints Sean Jackson hears about LinkedIn is that ads are just too expensive and don’t generate results.

Well, don’t tell that to Janet Driscoll Miller, CEO of Marketing Mojo. Janet and her firm have not only seen great results for their clients on LinkedIn, it was one of the reasons why they changed their company name.

In this episode of The Missing Link, host Sean Jackson and Janet Driscoll Miller discuss the subject of LinkedIn ads, including:

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15 JulFeatured

What Does it Mean to be Unemployable?

by Jason Fairfield0 Comments

By Rainmaker.FM

un-unemployable

Brian Clark has been referring to himself as “unemployable” for many years now, and it’s a common joke among entrepreneurs and freelancers. For Brian, he’s not sure he’s joking at all.

Of course, the literal meaning of the word “unemployable” is no laughing matter. There are way too many people in the world who have been left behind without basic skills and opportunities for meaningful employment and the ability to earn a living wage. Let’s acknowledge that upfront.

But that leads us to a bigger issue that will become one of our themes for this show and the free webinars and other …read more      

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