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14 JulFeatured

How Pamela Wilson (VP of Educational Content for Copyblogger) Writes

by Jason Fairfield0 Comments

By Rainmaker.FM

wf-pamela-wilson-file

Award-winning designer and marketing consultant Pamela Wilson — who has helped small businesses and large organizations alike create
”big brands” since 1987 — stopped by The Writer Files to chat about what it’s like to run the blog at Copyblogger.com and her mission to publish impeccable online content.

As head of the editorial team for Copyblogger Media, she helps guide an abundance of educational content for one of the top content marketing and copywriting sites in the world.

Pamela’s unique point of view comes from the marriage of design, branding, content, and conversion — something she has coined “Customer Experience Design.”

In this …read more      

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14 JulFeatured

3 Tips for Getting Your Content Seen (by Even the Busiest Readers)

by Jason Fairfield0 Comments

By Rainmaker.FM

hp-get-seen

Millions of pieces of content are published every minute.

Listen in to Hit Publish to see how you can steal an advantage and make sure yours get noticed.

It’s no longer enough to simply publish valuable information as part of your content marketing strategy.

You’ve got to make sure you’re presenting your content in a way that’s going to catch your reader’s eye.

Fortunately, there are a few things you can do before you Hit Publish to reach more people and build more engagement around the content you’ve spent time and effort creating.

What’s more, it doesn’t take a huge marketing …read more      

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14 JulFeatured

How to Build a Business that Lets You Live the Life You Want

by Jason Fairfield0 Comments

By Rainmaker.FM

he-get-a-life

Today’s guest on Hack the Entrepreneur is the founder of Design Pickle, a graphic design subscription service that offers unlimited requests and revisions for a monthly fee.

He is also a creative consultant at Digital and Disruptive, where he hosts workshops to help companies rapidly develop marketing or brand strategies.

He is a charitable guy and has been on the board of directors for the Alzheimer’s Association and is the co-founder of One Small Business, which provides entrepreneurial education for young people.

Now, let’s hack …

Russ Perry.

In this 31-minute episode of Hack the Entrepreneur, host Jon Nastor and Russ Perry discuss:

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14 JulFeatured

The Oldest Writing Trick in the Book

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-oldest-writing-trick

Web readers are people on a mission. Cramped for attention. Bent on skimming rather than diving deep. They don’t go to the web to window shop.

They go there to drive 60 miles per hour — and look at billboards. That’s the unbreakable rule of the web.

So what can you do as a web writer to not only catch their attention, but also give them what they want in less time than it takes to finish reading this sentence?

Easy. Just use the inverted pyramid … it’s an age-old journalistic technique. And the web writer’s best friend.

Some think it’s worthless. Others alter …read more      

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14 JulFeatured

Conquer Content Shock with Illegitimate Ideas

by Jason Fairfield0 Comments

By Demian Farnworth

how to use the unexpected to grab attention

Here’s the thing: nobody can deny that there is more content out there than ever before. But I don’t think the challenge this creates for content marketers is any more unique than 60 years ago or 600 years ago.

In the face of so much content, yes, we are shocked — but after the shock wears off, we adapt. Because we are really freaking excited about the possibilities.

And because we, as readers, can develop skills that allow us to navigate through this world without getting swallowed alive, it’s only natural that we, as content marketers, can too.

By …read more      

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