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09 JulFeatured

The Fascinating Truth about Boring Topics

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-boring-topics

It’s actually quite simple: there is really never a topic your audience takes for granted.

See, the problem is that most of us overestimate the sophistication of our readers. That’s not a condescending thing to say.

Even in a saturated market like weight loss, most interested readers don’t know the basics. And sometimes what we do know is flat-out wrong, or way more complex than we think.

And yes, there are ways to make boring topics very interesting.

In this 6-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • The one thing worse than a boring topic
  • What to do when your blog …read more      
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09 JulFeatured

What Effective Selling Looks Like (and What Doesn’t)

by Jason Fairfield0 Comments

By Sonia Simone

Image description

Editor’s note: The original version of this post was published on September 25, 2008.

There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life.

You don’t have to do anything scary. Like sell, for example.

Now if that works for you, that’s terrific. So does it?

The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there who are working like maniacs creating amazing content.

And who are nonetheless still broke.

It’s …read more      

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09 JulFeatured

What Effective Selling Looks Like (and What It Doesn’t)

by Jason Fairfield0 Comments

By Sonia Simone

Image description

Editor’s note: The original version of this post was published on September 25, 2008.

There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life.

You don’t have to do anything scary. Like sell, for example.

Now if that works for you, that’s terrific. So does it?

The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there who are working like maniacs creating amazing content.

And who are nonetheless still broke.

It’s …read more      

Read More
08 JulFeatured

Little-Known Strategies for Using LinkedIn Groups Effectively

by Jason Fairfield0 Comments

By Rainmaker.FM

ml-linkedin-groups

LinkedIn Groups are a powerful way to build authority and leads for your business … if you know how to use them correctly.

The Missing Link host Sean Jackson loves LinkedIn Groups. They provide an effective and free way to establish connections online, while also helping you build your authority.

But the real power of LinkedIn is in owning your own group. And while anyone can start a group on LinkedIn, the smart marketer looks for ways to go beyond the obvious.

In this entertaining episode of The Missing Link, Jabez Lebret — bestselling author, speaker, and marketing consultant — provides in-depth …read more      

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08 JulFeatured

The Lede: Celebrating Our 101st Episode (with a Special Guest Interviewer)

by Jason Fairfield0 Comments

By Rainmaker.FM

ld-episode-101

Last week, the 100th episode of The Lede was published. This week, for episode 101, hosts Jerod Morris and Demian Farnworth decided to celebrate.

To honor the occasion, not only do they have a musical gift for you, they also have a special guest host on hand to serve as the Voice of the Audience.

And it kicks off with a bang — one Jerod was reluctant to participate in.

Remember a few episodes back (right here) when Demian wrote that song for the fictitious band “Jerod Morris and the Spongebags?”

(Use that link above to listen to Demian speak …read more      

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